It's almost time to bring the party back to the beach, as Luke Bryan's Crash My Playa returns for its 12th year in paradise.
As anticipation builds, the annual country music event has revealed an update for its 2027 schedule.
In addition to a lineup reveal, the official Instagram also shared the upcoming dates that fans need to mark on their calendars!
"Can’t wait to head back to paradise January 13-16, 2027 with @thomasrhettakins, @hardy , and a whole bunch of friends for Year 12 of Crash My Playa," the post announced.
"Four days of great music, good times, and the best fans in country music. That’s what it’s all about," it continued.
Country superstars Thomas Rhett and Hardy will serve as the headliners alongside Bryan, who is the host and driving force behind the destination country music festival held yearly in Riviera Cancún, MX.
View this post on InstagramAdditionally, Crash My Playa staple, Dustin Lynch, will return to host his annual Pool Party.
The event has become popular over the past decade for "poolside sets, oceanfront shows, and a party that doesn’t stop," growing into one of the genre's premier destination festivals.
In addition to the headliners, there will be performances from Brothers Osborne, Gavin Adcock, Brett Young, Avery Anna, Drew Baldridge, Emily Ann Roberts, DJ Rock and Lanie Gardner, with more special guests to be announced soon.
Packages go on sale to the public on June 11, starting at 1 pm EDT, as the post notes that "Alumni and Nut House" get early access.
Bryan, who started the festival in 2015, shared his enthusiasm for the upcoming year, stating, per Country Now, “There is no time like Playa time!"
"It’s truly the best way to start off the year and this is year 12, which is unbelievable. It is such a fun environment for me and my artist friends to spend time in front of an energetic crowd. Thankful for all who show up," he added.
“Year after year, Crash My Playa proves that there’s nothing quite like bringing country music fans together on the beach for a weekend of unforgettable shows and nonstop good times,” Dan Berkowitz, founder and CEO of 100x Hospitality, continued, noting, “We’re thrilled to help create what has become one of the best events of the year, celebrating a shared love for country music and the community that makes this event so special.”
With such an impressive lineup already, fans are saying "giddyup," as it's shaping up to be one of the most memorable years to date.
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