Sunita Kaur joins Universal Music Publishing Group as president, Asia, part of a major restructuring at the music publishing giant.
Based in Singapore, Kaur will lead UMPG’s activities across the Asian continent, and is tasked with driving sustainable growth, strengthening the company’s presence in key markets, and helping “to shape a more connected, inclusive, and forward-looking music ecosystem,” reads a statement.
Also, Kaur will work closely with UMPG teams across the region with a focus on supporting and amplifying the voices of songwriters and artists, ensuring they have the platforms, partnerships, and protections they need to thrive.
“Asia represents one of the most exciting and important regions for the future of music publishing, and I’m thrilled that an executive of Sunita’s experience and depth is joining UMPG to lead our continued growth in the region,” comments UMPG chairman and CEO Jody Gerson, to whom Kaur reports. “She has a deep understanding of the evolving digital landscape and the opportunities it creates for songwriters, and her leadership and relationships across the region will be invaluable as we continue supporting and championing the next generation of songwriters.”
Kaur is a Billboard International Power Player alum who brings to the role a resume stacked with experience in music, digital media, and technology. She served as senior VP, APAC at Twitch from 2020 to 2023, and before that, climbed the ranks at Spotify, including stints as managing director SEA and VP revenue, APAC. From 2011, to 2013, she oversaw Facebook’s operations in the region as director, Asia.
“I’m grateful to Jody and Marc for the opportunity to join UMPG at such an exciting time for the company and for music across Asia,” Kaur remarks. “Having worked across both music and technology throughout my career, joining UMPG feels like a natural and exciting next chapter as those worlds continue to come together in new and powerful ways. Asia is at a defining moment for the global music ecosystem, and I look forward to working with our teams across the region to drive the next phase of growth and opportunity for songwriters.”
UMPG unveils their top new recruit just hours after announcing the departure of long-standing regional chief Andrew Jenkins, with effect from July 1. Currently, Jenkins serves as president of Australia and the Asia Pacific Region.
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