Popeyes Just Made an Unexpected Move Into the Baking Aisle ...Saudi Arabia

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Popeyes Just Made an Unexpected Move Into the Baking Aisle

Popeyes fans can now bake up its biscuits at home, no measuring required.

The iconic Louisiana-style fried chicken chain already bottles some of its famous dipping sauces for retail sale, so it really should be no surprise that it's launching two different styles of boxed biscuits this month that allow fans to enjoy the side with any meal at any time, regardless of whether the drive-thru is open.

    On Tuesday—ahead of National Biscuit Day, which is observed on May 29—Popeyes revealed it's bringing its Homestyle and Cajun Cheddar Biscuit mixes to the baking aisle.

    Popeyes Drops 2 Different Biscuits Baking Mixes Nationwide: Homestyle and Cajun Cheddar

    Popeyes Homestyle and Cajun Cheddar Biscuits bring the "iconic soft and golden bite" and "bold, cheesy kick" of Popeyes biscuits home for fans to bake and enjoy the "signature Louisiana flavor" anytime.

    Related: Popeyes Permanently Brings Back Beloved Menu Item After Fan Demand, Including a Brand-New Flavor

    According to the box, each recipe makes approximately 10 biscuits in 18 minutes. All fans have to add to the boxed mixes is some water and butter, and for the Cajun Cheddar, a dash of cheese.

    "Our guests have always loved our biscuits, and we're thrilled to bring the flavor of the iconic Popeyes Biscuit into homes nationwide in a whole new way," Matt Rubin, chief marketing officer at Popeyes, shared in a statement. "As we continue expanding our CPG presence, launching ahead of National Biscuit Day is an exciting milestone that allows fans to celebrate the Popeyes brand beyond our restaurants [and] give guests a new way to experience the flaky, buttery flavor they know and love wherever they are."

    Popeyes® Launches At-Home Biscuit Mix Just In Time For National Biscuit Day

    Popeyes

    The new line leaked on social media a few weeks ago, leaving Instagram users divided—if they were a fan of Popeyes biscuits, they appeared delighted by its retail expansion (naturally).

    "Yum," one fan declared on Instagram before a second cheered, "Oh hell yeah!"

    "Where ?" another asked, leaving a trail of curious emojis.

    "I Love That," a fourth cheered.

    "Finally I can have those wonderful homestyle biscuits at home," one more gushed.

    Still, others were less impressed. Teasing that the new item reminded them of a similar offer from Red Lobster, and begging for Popeyes to grow its retail presence with something else—like its tartar sauce or macaroni and cheese.

    "WHO ASKED FOR THIS??" one inquired.

    "Enough is enough," another joked.

    Where Will Popeyes Biscuit Mixes Be Available?

    The new line will be available nationwide at select retailers, including Kroger, Walmart, HEB and select Target locations, beginning Tuesday, May 26, for about $3.23 to $3.49 (prices may vary), according to the official announcement.

    To help fans celebrate National Biscuit Day further, Popeyes is also launching a digital offer via Popeyes.com and the Popeyes app that scores guests a free biscuit with a minimum purchase of $5—but only on National Biscuit Day for Popeyes Rewards members.

    Next: Bisquick Just Got a Sweet New Pancake and Baking Mix Inspired by a Breakfast Favorite

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