TV Ratings Revolt: Big Media Hopes for Upfront Measures Like Car Showroom Visits, Movie Ticket Sales ...Middle East

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TV Ratings Revolt: Big Media Hopes for Upfront Measures Like Car Showroom Visits, Movie Ticket Sales
source : Variety ( Middle East ) () 38
TV has long been an industry based on eyeballs. Now media companies are winking more at feet. Fox Corp. is the backer of some of TV’s most-watched programs including Sunday-afternoon NFL games and “The Masked Singer.”  Earlier this week, however, it released a report touting not the number of people who see its shows, but […]

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