Apple plans to offer third-party artificial intelligence models alongside its own in-house models, Bloomberg reported Tuesday (May 5), citing unnamed sources.
With this offering, users of the company’s software will be able to choose the model they want to use for tasks such as generating and editing text and images, according to the report.
The report said Apple refers to this capability as “Extensions,” and a message shown in test versions of its software says: “Extensions allow you to access generative AI capabilities from installed apps on demand, through Apple Intelligence features such as Siri, Writing Tools, Image Playground and more.”
The company plans to include this change in its operating systems that are set for release this fall, including iOS 27, iPadOS 27 and macOS 27, per the report.
Apple did not immediately reply to PYMNTS’ request for comment.
The new offering in Apple software is part of the company’s strategy to turn its devices into AI platforms by making it easy for users to access the options they want, according to the Bloomberg report.
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It was reported in March that Apple is also pursuing this strategy with its voice assistant Siri. The company plans to allow other companies’ AI assistants to be accessed from within Siri, so users can choose which service to query.
The Extensions feature will be part of the updated Siri that is set to be part of Apple’s upcoming iOS 27 operating system, according to the report.
Apple already allows Siri to tap into OpenAI’s ChatGPT exclusively, and the move to allow the voice assistant to tap into other services as well would make the iPhone a more powerful AI platform and allow Apple to gain additional revenue from third-party app subscriptions via its App Store.
Later in March, Bloomberg’s Mark Gurman wrote in his regular newsletter on Apple that the tech company is focused on hardware and services as its rivals pull ahead in AI.
Gurman wrote that Apple’s strategy with AI resembles the one it chose for its App Store, where Apple offers in-house apps but still lets customers install third-party versions for a percentage of the revenue.
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