Rimas Entertainment officially unveils SONAR, a record label focused on the development, management and projection of artists within the Latin music market, Billboard can announce exclusively today (April 29).
The initiative is part of the expansion of Rimas Entertainment’s music ecosystem, with services including artist development (A&R), music production, digital distribution, marketing and promotion, rights management, public relations and commercial partnerships.
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“At SONAR, we believe in building lasting relationships that allow us to accompany artists not just in their first steps, but throughout their entire music journey,” Noah Assad, CEO of Rimas Entertainment, says in a statement. “It’s not just about a work structure but about a system that supports artists at every stage of their development.”
“SONAR is a record label where artists can develop with freedom and grow at their own pace without losing their essence,” adds Jesús Rodríguez, SONAR’s head of label. “We aim to accompany them in their evolution, serving as a strategic partner that allows them to experiment, innovate and project themselves internationally.”
With a roster that includes Cris MJ, Yan Block, Hades66, J Abdiel, Matt Louis, Slow Jamz, Hydro, Panda Black and Slayter, among others, SONAR positions itself as a platform for talent development in Latin music, focusing on the structure, execution and international expansion of projects within an integrated ecosystem.
“What sets us apart is diversity and representation,” Rodríguez emphasizes. “We are committed to the art of different sectors of the community and seek to continue expanding its reach.”
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