Tom Hanks is honoring America’s military veterans this Veterans Day with a nationwide campaign that combines a tribute to service members, support for military charities and opportunities for Americans to give back.
The Oscar-winning actor’s coffee company Hanks for Our Troops has launched its 2026 Veterans Day initiative, appropriately titled “(T)HANKS.” The campaign features a new video narrated by Hanks, recognition of a veteran artist and a charitable giving program that allows customers to contribute when purchasing coffee.
The effort builds on the company’s existing mission of directing 100 percent of its net profits to organizations that support U.S. veterans and military families.
Tom Hanks Honors an Iraq War Veteran With New Tribute Video
Tom Hanks Veterans Day Tribute Video (1:00)At the center of the campaign is a video narrated by Hanks that highlights the work of Marine Corps Sergeant Alejandro Castillo, an Iraq combat veteran who founded the Boots On The Ground Alliance.
Castillo also established an annual Vietnam Welcome Home Event, which recognizes veterans whose service and sacrifices deserve continued acknowledgment.
The video celebrates Castillo’s dedication to helping fellow veterans and illustrates the campaign’s broader message of gratitude and community service.
The initiative also recognizes Matthew Burns, the winner of the company’s 2026 Challenge Coin veteran artist competition. Burns’ artwork, military service history and community contributions are being highlighted through the company’s website, social media accounts and customer newsletters.
Tom Hanks’ Coffee Company Donates 100% of Net Profits to Veterans
Hanks founded Hanks for Our Troops with a straightforward mission, reflected in its slogan: “Damn Good Coffee. Damn Good Cause.”
The company directs 100 percent of its net profits to charitable organizations that help veterans, active-duty service members and military families.
Its charitable recipients include the Headstrong Project, which supports veterans’ mental health; the Bob Woodruff Foundation, which assists veterans and military families; Hire Heroes USA, which helps veterans find civilian employment; and Student Veterans of America, which supports veterans pursuing higher education.
As part of the Veterans Day campaign, customers can also participate in the company’s Round Up for the Troops program, powered by nonprofit partner Round It Up America.
The initiative allows shoppers to round up their purchases or make additional donations of $1, $5 or $10 at checkout to support participating veteran causes.
How to Support Tom Hanks’ Veterans Day Campaign
Americans interested in participating don’t have to purchase coffee to get involved.
Hanks for Our Troops is encouraging people to share the names and stories of veterans who have made a difference in their lives, using the hashtags #VeteransDay and #HanksForOurTroops.
The company’s website also features an interactive map designed to connect visitors with veteran-owned businesses, nonprofit organizations and support resources across the country.
For those who do want to support the company through a purchase, Hanks for Our Troops coffee is available through Walmart stores and Walmart.com, with product availability varying by location.
The lineup includes Chocolate Turtle coffee featuring notes of dark chocolate and toasted oak, along with medium roast and decaf varieties available in ground coffee bags and single-serve pods.
Through the “(T)HANKS” campaign, Hanks is using his coffee business to spotlight the work veterans continue to do in their communities while encouraging Americans to express their appreciation beyond Veterans Day.
More information about the campaign, its charitable partners and ways to participate is available at GiveHanks.com.
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