Oktoberfest memories increase life-satisfaction, customer loyalty ...Middle East

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Oktoberfest memories increase life-satisfaction, customer loyalty
No one went to Oktoberfest in 2020, but chances are those who attended in the past are still thinking about it. In a case study of the famous German beer festival, researchers tested the theory that events which create memorable experiences can increase life-satisfaction. This deep connection with customers has big benefits for associated businesses.

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