A prototype Boba Fett action figure that was never sold to the public, one of the rarest toys on the planet, sold at Goldin Auctions for $1,342,000, setting the record for the highest price ever paid for any toy, action figure, and non-prop Star Wars item.
The figure is described as a 'Kenner 1979 J-Slot (Version 2) Rocket-Firing (Mailer) Prototype Boba Fett', one of only 30 ever produced, the highest-graded example of the three believed to still exist, and the first of its kind ever sold at public auction.
To understand why a 3.75-inch plastic toy crossed a million dollars, you need to know the story behind it.
Kenner launched a mail-in promotion in August 1978, rewarding fans who purchased four Star Wars figures with a new Boba Fett action figure, highlighted by a backpack rocket launcher. The timing made it even more enticing. The figure was first promoted in a 1978 Kenner catalog, months before Boba Fett's animated debut in the Star Wars Holiday Special, long before his live-action appearance in Star Wars: The Empire Strikes Back.
Then a tragedy happened.
A January 1979 press release from the U.S. Consumer Product Safety Commission announced the complete recall of Mattel's Battlestar Galactica toys, which featured a rocket-firing mechanism similar to Boba Fett's. The recall came in response to reports of the toys becoming choking hazards for small children, including at least one confirmed death.
Over at Kenner, development of the Boba Fett was immediately shut down. All prototypes were supposedly destroyed. Former Kenner engineer Jacob Miles III summed it up plainly: 'When Battlestar Galactica had their issues, we immediately just shut it down and destroyed everything.'
Children who qualified for the mail-in promotion eventually received revised Boba Fett figures, complete with a 'Note to Consumers' explaining the original spring-launched rocket had been removed for safety reasons.
Though the prototypes were scrapped from retail and meant to be completely destroyed, a precious few survived, smuggled out by ex-Kenner employees.
Of the surviving prototypes, roughly 70 had the initial L-slot version of the firing mechanism, while around 30 had a J-slot, a later iteration designed to make the mechanism more difficult to misfire, created as Kenner started having safety concerns. The Goldin figure is the rarest version of all: a painted mailer variant that was placed in a mailing box and kept by a Kenner engineer, later opened by his son. The lot included the original mailer box along with two business cards from the Kenner employee. No mailer J-slots had ever been sold previously, with only two others known to exist.
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Goldin compared the figure's collectible stature to the T-206 Honus Wagnerbaseball card and the 1952 Topps Mickey Mantle, the pinnacle of its hobby.
The sale demolished the previous record. Prior to 2024, a rocket-firing Boba Fett had never sold for more than $236,000, and the record for any toy was held by a Barbie designed by Stefano Canturi, which sold for $302,500 in 2010. An L-slot variant shattered that toy record in May 2024 at Heritage Auctions for $525,000. The Goldin J-slot then more than doubled that number three months later.
Guinness World Records has officially recognized the sale as the most expensive Star Wars action figure sold at auction. A toy meant to be a free promotional giveaway, and destroyed before it ever reached a child's hands, now holds the highest price ever paid for a mass-market action figure prototype in history.
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