There’s nothing more quintessentially American than cracking open a cold one while standing over the grill and marveling at how the flame licks up through the grates. Charcoal and wood chips, reduced to smoldering embers, engulf charred meats in smoke, creating an intoxicating aroma accented by the cool, crisp sip of a brewski. It’s a tradition as old as time and although some barbecue purists might say that grilling season doesn’t start until after Memorial Day, a real grill master knows that as soon as the weather hits 65 and above, it’s time to grab a 12-pack and fire up the Traeger.
Of course, no matter what you toss onto the grill, the beer (zero-proof or otherwise) is a non-negotiable. It’s what makes the experience more relaxed and easy-going, and less stressful reality-TV edit ending in burgers that look like hockey pucks. And even if they do, at least you’ll have a good time in the process. When it comes to choosing the right beer for the job, though, everyone’s got their personal favorite, and whether you agree or not, we’ll personally be reaching for a light and refreshing Pabst Blue Ribbon.
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The iconic American lager is the perfect drinkable beer to pair with the intense flavors of food fresh off the grill and it doesn’t hurt that it goes exceptionally well with a snappy, juicy bratwurst. But if simply chugging a PBR while eating your standard brat isn’t meta enough for you, then you’ll highly appreciate Smithfield’s newest collab that reimagines beer and brats in a whole new way. Introducing Smithfield’s newest innovation, perfectly timed for grilling season: Smithfield x Pabst Blue Ribbon Beer Brats.
Pabst Blue Ribbon and Smithfield Drop Beer-Infused Bratwurst
Courtesy of Smithfield
Now you can enjoy the match-made-in-heaven flavor pairing without having to braise the brats in beer first. Simply take them out of the package and throw them straight onto the grill. Once they’re done, snap open a cold one (preferably Pabst Blue Ribbon) and then enjoy that first snappy bite of an exceptionally made brat infused with the unmistakable flavor of PBR. It’s about time! And if beer isn’t your thing but you still love a good brat, Smithfield also just dropped two bold new additional flavors, including Jalapeno & Cheddar and Chipotle & Cheddar Bratwurst.
Smithfield Adds New Jalapeno & Cheddar and Chipotle & Cheddar Bratwurst Flavors to Lineup
Courtesy of Smithfield
To make things even more delicious, Smithfield is also giving backyard enthusiasts and beer lovers alike the chance to enter the Ultimate Backyard Bratluck Sweepstakes for a chance to win a stacked prize package totaling $4,365! Prizes include an RTIC 72-quart Cooler, a Weber Genesis Grill, a Solo Stove Yukon fire pit, a custom cornhole set and more. It looks like it’s going to be a brat summer all over again. So, whether you’re having a casual weekend grill sesh or hosting a full-blown Bratluck with a cooler full of Pabst Blue Ribbon, you can’t go wrong with these bold new flavors from Smithfield.
You can find all three flavors wherever Smithfield products are sold nationwide, including Publix, Kroger, and Walmart, or use the store finder on smithfield.com. We’ll drink to that. Also, we’ll take extra onions and mustard on our brat, please. How do you like yours?
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