There's a chance you're enjoying a Starbucks beverage while reading this. The coffee giant is everywhere and has remained that way — despite rivals continuing to shoot their shots.
Customers still line up for their go-to menu 'Bucks items in the early-morning items, even if they have complaints about their neighborhood locations. And if you feel that service is lacking these days, Starbucks is looking to turn things around with new opportunities for both fans and workers.
According to TheStreet, the coffeehouse chain is both expanding opportunities for customers to tip and also offering bonuses to team members in outperforming stores, as ways to incentivize employees and improve service for customers.
Previously, tipping was only available for only in-store or drive-through orders or mobile orders paid for with a Starbucks card. But now, customers can now tip baristas for mobile orders with debit and credit cards. Mobile orders represent a growing share of total purchases at Starbucks, Rolling Out reports, making the expansion significant for workers who rely on tips.
The company is also introducing a performance-based bonus structure in which baristas and shift supervisors can be rewarded as much as $1,200 per year if their coffeehouse meets and exceeds certain goals. According to CNBC, bonus pays out at $300 per quarter when a store hits targets tied to sales performance, operational standards and customer service metrics.
“The program reflects Starbucks’ continued commitment to offering one of the most competitive total compensation and benefits packages in the industry,” Starbucks said on April 2, reflecting CEO Brian Niccol's effort to strengthen the business, per TheStreet.
Starbucks also made headlines last month when it unveiled a special drink in honor of the Hannah Montana 20th Anniversary Special. Dubbed “Hannah’s Secret Popstar Refresher,” it's essentially a customized take on the Strawberry Açaí Refresher but skips the usual strawberry inclusions and adds raspberry syrup, plus a layer of raspberry cold foam on top. It received mixed reviews, however — read more here.
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