Craig Melvin is fighting for a good cause in memory of his beloved brother, Lawrence Meadows.
On Friday, March 6, the Today show anchor invited fans to participate in Dress In Blue Day, an annual observance designated to help raise awareness for colorectal cancer. The event takes place every year on the first Friday in March, which is National Colorectal Cancer Awareness Month.
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Melvin, 46, has a personal connection to the cause, after losing his older half-brother to the disease. Meadows died at the age of 43 in December 2020 after having been diagnosed with stage IV colon cancer four years prior.
Melvin has since become an advocate for colorectal cancer awareness and works closely with the Colorectal Cancer Alliance.
In his Instagram post on Friday, Melvin showed off his all-blue outfit for the day's broadcast, as he wore a blue suit paired with a paisley tie featuring several different blue hues. In the photo, he held up a sign that read, "Dress in blue if you have had enough."
View this post on InstagramIn the caption, Melvin wrote, "Join me this #DressInBlueDay to honor those impacted by colorectal cancer, which is now the leading cause of cancer deaths in people under 50."
"I’m wearing blue in memory of my brother, Lawrence," he added, before concluding the post, "Let’s tell the world we’ve had #EnoughCRC ?"
The NBC journalist previously announced the death of his brother via Instagram in 2020, sharing at the time that Lawrence, a Baptist minister was" one of the best human beings you would’ve ever known."
"Colon cancer robbed him and us of so much. He was diagnosed at 39. He died Wednesday at 43," Melvin wrote at the time, sharing a photo alongside Meadows, as well as their younger brother, Ryan Melvin.
View this post on Instagram"He spent a fair amount of time over the past few years raising awareness about the disease. We’ll be keeping up that fight," Melvin added. "We love you, bro."
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