It’s not exactly news when DJs post photos of themselves to Instagram, but when Mau P did so on Jan. 5, the carousel didn’t just include shots of the Dutch dance producer’s glam lifestyle and naturally looksmaxxed face.
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“In 2026 I will give the world an album, a label, a clothing line,” declared a note rather unceremoniously tucked between a photo of the artist staring into the camera, his recently bleached blonde hair glistening, and another of him walking onstage, party cup in hand. The proclamation — which one dance music blog would soon say “sent shock waves through the dance music community” — was ambitious, to say the least. And no one on his team knew he was posting it.
“I just wanted to put it online so people would hold me accountable for it,” Mau says over sushi rolls at a dimly lit Downtown Los Angeles restaurant in mid-January, the week after sharing his plans with the world. “Now, I have to do it.”
Mau’s nonchalant approach to major announcements could scan as amateurish in an industry where marketing strategies are more typically timed to the minute and treated like state secrets. But for the 29-year-old producer — an omnipresent figure in the global dance scene since his viral 2022 debut single, “Drugs From Amsterdam” — following his instincts and trusting his inner circle have yielded spectacular success. This includes but is not limited to hundreds of millions of streams, massive headlining shows and the brown suede Prada tote bag he carries with him today that retails for more than my rent.
“My whole career has been like that,” he says. “People might think there’s a big organization behind it, but it’s just friends and people I work really well with, and we’re all just figuring it out.”
Read the full Mau P cover story here.
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