The W Florence is redefining luxury in the heart of Italy’s Renaissance capital. From its prime location in Piazza dell'Unità Italiana to its rooftop bar overlooking the iconic Duomo, this hotel blends modern design with Italian charm.
Inside, you’ll find spa worthy showers, floor to ceiling mirrors, and touches like built in Bluetooth speakers that make every moment feel indulgent. Whether you’re exploring Florence’s museums and boutiques by day or sipping a Hugo spritz at sunset, the W Florence offers a stylish home base for your Italian escape.
Piazza dell'Unità Italiana, 4/B, Firenze
Why W Florence Is Perfectly Located
Set in Piazza dell'Unità Italiana, the W Florence could not be more central. Florence is famously walkable, and from this location you are just minutes from the Duomo, the Santa Maria Novella train station, and many of the city’s best museums, restaurants, and boutiques. There is rarely a need for a car unless you are heading to the airport or planning a day trip outside the historic center.
From the moment I arrived, the service felt unmistakably 5-star. My car door was opened before I even reached for the handle, my luggage was whisked away and I was guided straight to the front desk.
During check-in, I was offered my choice of still, sparkling or lemon water. It was a small gesture that felt especially thoughtful after navigating the winding roads from the airport. As someone prone to motion sickness, I appreciated it. My room was ready before the official check-in time, and by the time I stepped off the elevator on my floor, a staff member was already waiting with my luggage. Later, I learned the staff uses a dedicated service elevator, which explains how they always seemed to appear at the perfect moment.
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What Are the Rooms Like at the W Florence?
My room was spacious, stylish and full of thoughtful design touches. Floor-to-ceiling velvet curtains framed the windows, while a cozy sitting area with a small dining table made the space feel like a modern Italian apartment. The wardrobe concealed a mini fridge, coffee maker and fully stocked mini bar. A sleek double-sided fireplace separated the living area from the bedroom—with a TV on each side.
Opposite the bed sat a full mirrored wall—a bold design choice that definitely makes an impression. The bathroom quickly became my favorite part of the room. The oversized rain shower, which also includes a handheld shower head, felt more like a spa ritual than a standard hotel rinse. Instead of traditional knobs, the water is controlled by digital buttons— a small, but surprisingly enjoyable modern feature.
Storage was abundant, with spacious closets, plenty of drawers and a secure safe for valuables. But the amenity I loved most was the built-in Bluetooth speakers. A single button by the door connects instantly and fills the entire room—including the shower—with music or podcasts at the perfect volume. It made getting ready in the morning and winding down at night feel far more indulgent.
Dining at W Florence
Ordering room service could not be easier. You simply scan the QR code on the TV to browse the menu. Options span breakfast, lunch, dinner and late-night bites. After returning from the bars one evening, I ordered the lasagna. The noodles were cooked beautifully with the right amount of chew, though I wished for a bit more meat and cheese. On another night, I loved the cucumber salad, which came dressed with a flavorful, Asian-inspired sauce.
Breakfast and Dinner
The hotel restaurant is chic and inviting, and I ate dinner there once and enjoyed breakfast there each morning. While Florence is packed with incredible restaurants and trattorias, I was pleasantly surprised by the dinner offerings. The ragu pasta was a creative and satisfying twist on a classic.
Breakfast is where the W Florence truly shines. It is not included in the room rate, but you can choose between a full buffet or an à la carte menu. I recommend trying the buffet at least once for its wide selection of pastries, vegetables, meats and hot dishes. Each morning begins with a small juice or wellness shot that changes daily, and they were all surprisingly delicious.
The latte was a solid morning staple, and the pancakes with strawberries became my go-to. The strawberries in Italy taste nothing like their American counterparts. They are smaller, sweeter and packed with flavor. I even ordered an extra bowl on the side and finished them instantly.
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The rooftop is easily one of the hotel’s most stunning features. With sweeping views of Florence’s rooftops and the iconic Duomo, it is the perfect spot for sunset or a pre-dinner drink. A portion of the rooftop is occasionally closed for private events, but the areas that remain open during these times still offer incredible views.
The bar can make any spritz you would like—including Aperol and Hugo spritzes. I am not a fan of Aperol, so the Hugo spritz became my drink of choice and they make an excellent one. If you prefer something stronger, the Negroni is popular with locals, though personally too bitter for me. Each night, a DJ plays music until around midnight—creating a lively yet relaxed atmosphere that still respects the surrounding neighborhood.
The Penthouse Suite (A Dream Stay)
I had the chance to tour the penthouse suite and it was nothing short of a dream. The bathroom alone could make anyone swoon with its luxurious finishes, oversized vanity and a soaking tub with an artistic circular design. The walk-through closet features a vanity overlooking the church across the street and the suite’s private balcony boasts jaw-dropping views of the Duomo.
It also includes a bar area and even table soccer—making it feel both sophisticated and playful. If you are looking for a once-in-a-lifetime stay or planning a honeymoon, the penthouse is unmatched.
From the moment the staff opened my car door to the first sip of my Hugo spritz on the rooftop, the W Florence delivered indulgent yet approachable luxury that makes you wish your stay could last forever. The service is warm, the design is modern and thoughtful and the location could not be more convenient.
If you are looking for a design-forward luxury hotel in Florence with top-tier amenities and a vibrant atmosphere, the W Florence is absolutely worth the splurge. It is ideal for couples, solo travelers or anyone wanting a stylish home base while exploring one of Italy’s most enchanting cities.
Know Before You Go
Location: Piazza dell'Unità Italiana, 4/B, FirenzeRates: From about $500 per night, depending on seasonCheck-In/Out: 3 p.m. and 12 p.m.Tip: Skip the car. Florence is best explored on footNext up: Where to Travel In 2026, Based on Your Birth Date
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