Historically, TV merch has been memorabilia fans could put on a shelf; now, it’s something that regulates your circadian rhythm. A new partnership marks a shift to move the fan experience out of the living room and into the bedroom. Forget the trill of a smartphone; the most romanticized way to drift off is now a Scottish lullaby. Just ahead of the March 6 premiere of the final season of Outlander on STARZ, fan's night routine can get a highland makeover. By replacing the traditional alarm with the cinematic swell of Raya Yarbrough’s vocals and a custom-engineered 'Sassenach Sunrise,' Sony and Hatch+ are aiming for Outlander to be a lifestyle that begins the moment fans open their eyes.
Hatch has partnered with the hit series to launch a limited-edition alarm and Cue featuring the iconic “The Skye Boat Song.” Performed by Bear McCreary and featuring the haunting vocals of Yarbrough, the theme is now an exclusive feature for Hatch Restore 2 and 3 devices. It is the ultimate digital hug for fans who aren't quite ready to say goodbye to Claire and Jamie Fraser.
The collab is designed to help fans romanticize their rest. The Outlander Cue lulls you to sleep with the theme song, specially designed to be paired with a Fraser’s Ridge light cue. It’s a sensory experience for anyone currently rewatching the previous seven seasons or clutching their well-worn Diana Gabaldon paperbacks.
According to a statement from the brand, “Whether you’re rewatching your favorite episodes, rereading a beloved chapter, or simply romanticizing your night routine, the Outlander Cue lulls you to sleep with the show's iconic theme – especially when paired with the Frasers’ Ridge light cue."
The goal is simple: rest up for the emotional rollercoaster that the final ten episodes promise to be. After leaving the Revolutionary War behind, Season 8 sees Jamie and Claire returning to a changed Fraser’s Ridge. The settlement is thriving, but family secrets and deadly information from the future threaten to dismantle the peace they fought so hard to find.
Waking up often feels like a battle, but the "Sassenach Sunrise" light setting paired with the theme song alarm aims to change that. "If you want to wake up feeling brave, grounded, and ready to channel your inner Claire or Jamie, rise with the Outlander Alarm, paired with the Sassenach Sunrise, and start your day in Scotland – no standing stones required," Hatch+ promises.
While Caitríona Balfe and Sam Heughan prepare to face the Ridge's final fight on screen, this collaboration offers fans a way to keep the show's atmosphere alive long after the credits roll on the series finale. By moving the Outlander experience into the bedroom, Sony is acknowledging that for a decade-old fandom, these characters have become a permanent fixture of daily life.
Next: A Guide to the Outlander Book Series That Inspired the Show
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