From Mexico City's world-famous street tacos sizzling on flat-top grills to the Pacific and Caribbean coastlines' wide, golden beaches lined with palm trees, Mexico had a record-breaking year for international travel. New tourism data shows that visitor numbers have surged past previous highs, fueled by strong air connectivity, favorable exchange rates, and a growing appetite for culture-rich, food-forward getaways.
Mexico, which is the sixth most-visited country in the world, saw tourism reach 98.2 million in 2025, marking a 13.6 percent increase over the year prior, according to a press release by Mexico's Ministry of Tourism.
The Secretary of Tourism of the Government of Mexico, Josefina Rodríguez Zamora, added that foreign exchange earnings from international visitors hit $34.992 billion, indicating a 6.2 percent jump from 2024, boosting the job market and overall economy.
"The figures for 2025 confirm that Mexico is experiencing a solid and sustained period in tourism," he stated. "Never before in our country's history have so many visitors arrived in Mexico in a single year. This result reflects a strong, resilient sector with a clear vision for the future."
With 47.8 million tourists booking overnight stays in Mexico (6.1 percent more than in 2024), the country is headed into 2026 with a more competitive tourism sector than ever before.
"We are approaching 2026 with a strengthened, competitive tourism sector and a solid foundation for continued growth," he said. "Tourism will continue to be a tool for social, economic, and territorial transformation for the country."
Ever more travelers are flocking to Mexico for the full sensory experience. In bustling urban centers, mornings begin with fresh tortillas, spicy salsas, and locally brewed coffee from neighborhood cafés. Markets hum with energy as vendors sell handmade crafts, colorful textiles, and regional specialties passed down through generations. Many other visitors trade city streets for sandy shores, where warm waters and year-round sunshine offer visitors endless swimming, surfing, and sunbathing
Of course, food remains one of the biggest draws. Culinary tourism has exploded, with travelers planning entire itineraries around street food tours, regional cooking classes, and reservations at award-winning restaurants. Tacos, fresh seafood, citrusy cocktails, and slow-simmered sauces are cultural entry points that connect visitors to local history and tradition.
Part of the tourism boom, however, can also be traced to improved infrastructure and expanded flight routes from major U.S., Canadian, and European hubs. Airlines have added capacity to meet demand, while new hotel openings—from boutique stays in historic districts to all-inclusive beachfront resorts—are giving travelers more options than ever. Digital nomads and extended-stay visitors are also contributing to longer average trip lengths, blending work and leisure in a destination that makes both feel effortless.
Related: American Airlines’ First Flight Takes Off for This Beach Town Everyone on Your Feed Is Flocking To
Whether travelers come for the flavors, the festivals, or the flawless weather, one thing is clear: From vibrant city corners to postcard-perfect coastlines, this destination is no longer just a favorite. It's officially a global travel powerhouse.
Related: One of the World’s Most Famous Beaches Is Quietly Reinventing Itself
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