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If you spent the early 2000s roaming the mall with a flip phone in your pocket and a questionable playlist on your iPod, this might hit you right in the feelings. Fashion in that era had a distinct personality: playful, ironic, colorful and slightly chaotic. Lately, it feels like we're fully back there again, with Y2K trends resurfacing everywhere from low-rise jeans to baby tees.
Target has quietly leaned into that energy in a way that feels almost personal for millennials who remember exactly what their closet looked like circa 2003. It isn't a wink-wink reference or a knockoff aesthetic. It's the real thing, back on shelves, priced like it's still 2005 and ready to trigger a flood of memories you didn't realize you missed.
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Women's Paul Frank Short Sleeve Graphic T-Shirt, $12 at Target
Target
Target is now selling a $12 Paul Frank graphic tee featuring Julius the Monkey, the instantly recognizable character that was absolutely everywhere in the 2000s. The soft gray T-shirt features a lineup of dancing Julius monkeys across the chest and comes in inclusive sizing from XXS–3X. If you ever owned a Paul Frank wallet, hoodie or notebook or begged your parents for one, this shirt will feel extremely familiar.
Related: Target's $17 'Brilliant Little Gadget' Keeps Your Laundry Room Tidy
Paul Frank wasn't just a brand back then; it was a whole identity. Julius the Monkey appeared on tees, bags, pajamas and accessories at stores like Nordstrom and Urban Outfitters, becoming a defining symbol of early-2000s style. The brand blended pop art, skate culture, and irony in a way that felt rebellious yet accessible, which is exactly why it stuck. Seeing Paul Frank pop up at Target now taps directly into that shared nostalgia and Y2K obsession happening all over again.
Shoppers are already feeling emotional about it. One review notes that it felt nostalgic to see Paul Frank back at Target after shopping there decades ago, noting how special it was when the retailer carried these designers. That sentiment feels spot-on. This tee isn't just about fashion, it's about remembering a time when getting dressed was fun and didn't take itself too seriously.
At $12, the Target price point makes the throwback even sweeter. You don't have to commit to a full Y2K wardrobe to enjoy the nostalgia. It's the kind of easy, low-risk buy that pairs well with jeans or cargo shorts, or layered under a cardigan for a subtle look. Whether you lived in Paul Frank back in the day or just admired it from afar, this tee feels like a small time capsule you can actually wear.
Related: Olipop's Nostalgic New Drop 'Makes So Much Sense,' Fans Say
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