Bad Bunny is set to make history when he headlines the Super Bowl LX halftime show, but will his paycheck be just as historic?
The "DtMF" singer will take the stage between the second and third quarter of the matchup that pits the New England Patriots against the Seattle Seahawks at Levi's Stadium in Santa Clara, California.
Bad Bunny’s 2026 Super Bowl halftime show is historic as the first to feature a Spanish-language-only headliner, signaling a major cultural shift for the NFL. This is the first time a reggaeton artist has headlined.
With all the hoopla surrounding his performance, it would seem logical that Bad Bunny’s paycheck would match the moment. Not necessarily.
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According to USA Today, Bad Bunny will perform at the Super Bowl halftime show without getting paid. None of the artists who have taken on the gig throughout the years has gotten a paycheck from the NFL, which does cover both travel and production costs.
The entertainer will not receive a paycheck for this global event. The exposure and publicity before and after his performance are likely to boost his streaming revenue and create other opportunities.
The halftime show does not take up the entirety of the halftime period, which lasts around a half hour reported Democrat and Chronicle. The website stated, "The extended break allows time not only for the halftime show itself, but also for the complex setup and teardown of the stage, lighting, audio equipment, and field protection required for a live musical performance."
Bad Bunny's show should run around 13 minutes, which is typically the length for most performers who take the stage. In the last decade, only one Super Bowl performance ran longer than the allotted time.
During Super Bowl LIV, Jennifer Lopez and Shakira's performance ran at 14 minutes, one minute longer than those of other artists in the last 10 years. Their guests were J. Balvin and Bad Bunny.
Kickoff for Super Bowl LX begins at 6:30 p.m. on NBC and Peacock.
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