The clock is ticking toward tonight's highly anticipated Super Bowl LX match between the Seattle Seahawks and the New England Patriots, who will be facing each other at 6:30 p.m. ET at Levi's Stadium in Santa Clara, California. For this year's halftime show, the Puerto Rican musician and producer Bad Bunny will be hitting the stage for a history-making performance as the first solo Latino artist to do so.
Over the past few years, Bad Bunny has seen a significant amount of growth in mainstream popularity as he's contributed to helping Spanish-language music find new audiences. He was Spotify's most-streamed artist in 2025, racking up over 90 million monthly listeners to date.
Bad Bunny's career has been filled with history-making and record-breaking moments, but how did the Grammy-winning artist get to where he is today? Read the rest of this article in order to find out — plus, what we might be able to expect from his halftime performance tonight.
Who is Bad Bunny?
Bad Bunny — whose real name is Benito Antonio Martínez Ocasio — is a Puerto Rican rapper, singer and cultural icon best known for his work in reggaeton, Latin trap and música urbana — styles that blend Spanish-language rap with Caribbean beats and other genres.
He began posting music on SoundCloud while still a teenager starting at the age of 14 year old while still working at a grocery store. A producer discovered his song “Diles” in 2016, which helped him sign with a label and break into the music scene.
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After signing to Hear This Music, Bad Bunny released a number of singles that quickly made their way up the Billboard Hot Latin Songs chart. His 2017 song "Ahora Me Llama," recorded alongside Colombian singer Karol G, was ranked one of NPR's Alt.Latino's favorite songs of the year.
Over the years, Bad Bunny would go on to release several high-charting works with artists across genres, such as Cardi B, Drake, J Balvin and more. His debut album X 100pre (2018) dropped on Christmas Eve and peaked at No. 11 on the U.S. Billboard 200 chart, as well as secured a spot on Rolling Stone's"500 Greatest Albums of All Time" list at No. 447.
Bad Bunny's second album Yo Hago Lo Que Me Da La Gana(which translates to "I do what I want" in English) made history as U.S. Billboard 200's highest-charting album performed entirely in Spanish when it debuted in the No. 2 spot in 2020. Pitchfork called the album "nearly flawless," and praised Bad Bunny for "his ability to push reggaetón forward while paying homage to its past." At the Grammy Awards that year, the album won the award for Best Latin Pop or Urban Album. It was even announced to be Spotify's most-streamed album of 2020, with Bad Bunny also being honored with the title of that year's most-streamed artist.
Needless to say, the Puerto Rican musician was quickly growing his influence and climbing the tower of success, making waves in helping Spanish-language rap music find more fans all over the world. His third studio album El Último Tour Del Mundo (2020) made history as the first all-Spanish language album to top the Billboard 200 chart. In 2021, Bad Bunny won 10 Billboard Latin Music Awards, including the one for Artist of the Year, and at the GrammysEl Último Tour Del Mundo won Best Música Urbana Album.
His fourth studio album Un Verano Sin Ti (2022) remains to be one of Bad Bunny's most lucrative works, immediately debuting at No. 1 on the Billboard 200 chart, where it remained for 13 non-consecutive weeks. Featuring artists such as Rauw Alejandro, The Marías and Chencho Corleone, the album once again made history as being the first Spanish-language albums to be nominated for the Grammy Award for Album of the Year.
Beyond music, Bad Bunny has become a prominent cultural voice, influencing fashion, representing Puerto Rican identity and often speaking on social issues. In 2024, he announced his newest album Debí Tirar Más Fotos— a love letter to the artist's Puerto Rican heritage featuring collaborators that represented the country's various styles and cultural symbols.
In an interview with Billboard, he said: "When I released Un Verano Sin Ti, I knew it was something so big that I made a decision: I didn’t want to force myself to top it. I didn’t care about breaking records or being No. 1. I wanted to make music for Puerto Rico. That project reminded me that you have to trust your vision and sing from the heart.”
Rather than immediately touring the world, Bad Bunny stayed true to his commitment to honor his home of Puerto Rico by announcing a 30-day residency in San Juan called No Me Quiero Ir de Aquí. The residency took place between July and September of 2025, with the first nine performances being exclusively for Puerto Rican residents. The performances were estimated to have brought in around $250 million to the economy of Puerto Rico.
Bad Bunny performs live during "No Me Quiero Ir De Aquí; Una Más" Residencia at Coliseo de Puerto Rico José Miguel Agrelot in San Juan, Puerto Rico.Photo by Gladys Vega/Getty Images
At the 2026 Grammy Awards, Bad Bunny once again made history when Debí Tirar Más Fotos became the first Spanish-language album to with the coveted Album of the Year award. In his acceptance speech, he once again reaffirmed his commitment to uplifting Latino culture: "Puerto Rico, believe me when I tell you when we're much bigger than 100 x 35 [miles], and there's nothing we can't achieve... To all the Latinos in the world and all the artists who came before and deserved to be on this stage getting this award, thank you."
Bad Bunny's Super Bowl Halftime Performance
Bad Bunny was announced as the halftime performer for the Super Bowl LX match in September 2025.
While he will be headlining the Super Bowl Halftime Show this year for the first time, it will not be Bad Bunny's first halftime performance; he was featured as a guest artist during Shakira and Jennifer Lopez's show when they headlined in 2020, coming out on stage to perform a rendition of his 2018 hit "I Like It Like That" featuring Cardi B and J Balvin.
RELATED: Is Shakira Joining Bad Bunny Tonight? My Top Predictions for the Halftime Show
This year, however, Bad Bunny will indeed be making history as the first solo Latino halftime headliner to ever perform at the Super Bowl. In conversation with Scott Evans during the Apple Music Super Bowl LX Halftime Show Press Conference on Thursday, he said: "I had a vision about the story, the mood and the feelings that I want to put on that show. I want people to feel happiness and joy. I want to make people dance. I want to make them feel proud and think that everything is possible.”
Tonight's performance is expected to run about 13 minutes long, and while Bad Bunny didn't reveal too many details about the performance itself, he did mention that viewers can expect "a huge party" full of celebration and culture.
Related: The 'Intense' Part of Bad Bunny's Super Bowl Halftime Show Preparation
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