Luxury: the brand premium pays, but not at any price ...Middle East

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Luxury: the brand premium pays, but not at any price
Summer 2025 reinforced the observation: domestic middle classes arbitrate every euro and shift toward entry-level or alternative solutions, while international clienteles and higher-income visitors from neighboring countries continue to pay for singularity, rarity, and above all the certainty of a memorable experience, but also one aligned with their standard of living.

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