PepsiCo is making 2026 the year of reduction, but now we know its efforts also include price cuts.
On Tuesday, PepsiCo announced it would be lowering the cost of several fan-favorite snack brands—and it all comes just in time for Super Bowl LX on Sunday, Feb. 8. So whether you're hosting to watch the big game, the ads, or just using it as an excuse to hang out with your friends, some of your favorite chips will cost you less.
“We’ve spent the past year listening closely to consumers, and they’ve told us they’re feeling the strain,” Rachel Ferdinando, CEO, PepsiCo Foods U.S., explained in a Feb. 3 statement. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can. Because people shouldn’t have to choose between great taste and staying within their budget.”
PepsiCo Cuts Prices on Several Fan Favorites: Lay’s, Doritos, Cheetos, Tostitos, and More
According to the recent announcement, PepsiCo plans to slash the prices "by up to 15 percent" on beloved brands like Lay’s, Doritos, Cheetos, Tostitos—including its relatively new line of chips free from artificial flavors and colors—and more.
Customers won't have to wait to see the price rollback, as a company representative confirmed to Parade via email that the new, lower prices are "on shelves now." That said, retailers are responsible for setting their own prices of PepsiCo products, so in-store prices may vary (and, ultimately, could mean that customers could see more than 15 percent in savings on their favorite sublines).
Related: PepsiCo Foods Puts ‘Bold Twist’ on Classic Chips With New Flavor Swap Line
Nothing about the recipe has changed, per PepsiCo, which affirms all products will "remain the same size, quality and taste," with the only change being the company's focus on affordability. So your go-to sips and snacks should taste the same—if not better, now that they're cheaper.
“Reducing prices on many consumers’ favorite snacks is an important action,” Ferdinando added. “We’ll continue taking steps that keep our most loved brands within reach, while maintaining the same quality and same taste that consumers love."
Even better, PepsiCo called it "a long-term commitment" to delivering greater value to consumers and "a strong signal" that the company understands the challenges consumers face as prices continue to rise on everyday finds like beef and chocolate at grocery stores, as well as on necessities from popular retailers, including IKEA, Ross, and even streaming services like Spotify and Paramount+.
This is the latest major cut from PepsiCo, with the company announcing in December that it would be reducing the number of SKUs (stock-keeping units, or unique products) in 2026. While it's still unclear which SKUs will be cut, PepsiCo said it expects to eliminate "nearly 20 percent" of its SKUs, and preliminary reports suggest it will "cut back on unnecessary drink variations." That said, nothing has been formally announced just yet, so as soon as we know more, you will, too.
Next: Coca-Cola’s ‘Nostalgic’ New Flavor Launches This Month
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