Starbucks Is Brewing Up Big Changes to Its Rewards Program ...Saudi Arabia

Starbucks is officially reimagining its rewards program.

Last summer, after revising how its rewards points (or "stars") are earned, company CEO Brian Niccolhinted that more changes were coming, saying at the time, "the rewards program became too much of a one-size-fits-all," and customers apparently agreed, citing feedback suggesting, "‘If I’m a really big, loyal customer, I think there should be more recognition of that.'"

So, that's exactly what Starbucks intends to do with its latest rewards update—give those who spend more the opportunity to earn more and enjoy exclusive rewards.

“We’re redefining the industry with customer-focused benefits that set a new standard and ignite fandom. Starbucks Rewards has always been about creating connection, and we’re evolving the program based on what our members told us matters most, offering faster, more meaningful benefits that make them feel appreciated,” Tressie Lieberman, Starbucks global chief brand officer, shared in a statement. “This evolution is a key milestone in our Back to Starbucks strategy and will reinvigorate what it means to be a Starbucks Rewards member.” 

Starbucks' New Tiered Rewards Program to Go Into Effect This Spring

Currently, Starbucks rewards points are earned on an even exchange: every $1 spent earns 1 star on purchases made with a registered account, whether in the app or by scanning the card and paying in stores. The coffee giant has also offered "Bonus Stars" on select qualifying purchases.

Stars can be redeemed for complimentary customizations (25 stars), a free brewed hot or iced coffee or tea or bakery item (100 stars), a handcrafted drink or hot breakfast (200 stars), a sandwich or protein box or at-home coffee (300 stars), or for select in-store merchandise (400 stars).

Related: Starbucks Has ‘Sweet Surprises’ in Store for Valentine’s Day

But on Thursday, Jan. 29, it announced that it's introducing tiered rewards that give more to those who get more. Instead of earning stars solely for using the app or scanning your rewards card, the new program will "enable members to accelerate their Star-earning as their activity grows," per the press release.

Beginning in March, Starbucks Rewards members will be introduced to three new status levels—Green, Gold, and Reserve—each with exclusive benefits.

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New members (or those with 499 stars and under) will fall in the Green tier, unlocking benefits like Free Mod Mondays (one free drink customization per month), bonus stars with qualifying card reloads of $30+, double stars when ordering with a personal cup, early access to personalized offers, longer star life with monthly orders (valid for six months), the "standard" free birthday drink, and a 1:1 ratio of stars earned to dollars spent. Green level members can also earn more stars by digitally reloading a Starbucks Card (earn 10 stars for a $30 or more digital reload, and 25 stars for a digital reload of $50 or more).

Customers who earn 500 to 2,499 stars in one year can take advantage of all the Green tier benefits, plus an extended timeframe to enjoy the complimentary birthday treat (now 7 days), four more double star days per year (earning double the stars on their entire purchase), and an increased exchange of 1.2 stars for every $1 spent. Oh, and stars don't expire.

Finally, Reserve tier members (customers who earn 2,500+ stars in one year) can enjoy all of the Green tier benefits, plus a free personalized Reserve card, exclusive access to the global merch shop and experiences—including all-expenses paid trips to exciting destinations like Tokyo, Milan, or Costa Rica, "to explore and celebrate coffee culture globally." The company said its highest-ranking members will also earn 1.7 stars for every $1 spent (or 17 Stars for every $10), six double star days, and a 30-day window to enjoy a complimentary birthday treat.

How Stars Can Be Redeemed Is Also Changing

How customers can redeem their stars will also change, and this is vital information for Green members, as they're currently the only tier that risks losing stars if they don't use them before they expire.

However, the change appears extremely useful and joins the other benefits (without replacing any). New to the program this year, rewards members can redeem 60 stars for up to $2 off any item.

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Starbucks new rewards program will officially roll out in the U.S. and Canada (its international rewards differ slightly; for more on that, refer to the Starbucks app) on Tuesday, March 10, exactly one week after the launch of its "amazing" spring menu.

When it does, members can find their tiered level designation in the Starbucks app and in their email, based on the number of Stars they accumulated from January through December 2025. Meaning all existing stars will remain in rewards members' accounts, and there's no rush to spend them just yet, as more benefits are just a few weeks away.

Next:Starbucks Drops 3 New Drinkware Collections to Start 2026

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