Olivia Rodrigo is taking her effortless cool off the stage and into the streets.
The Grammy-winning superstar has teamed up with Lancôme for a brand-new collaboration: a multi-city scavenger hunt to celebrate the launch of the beauty brand's newest fragrance, Idôle Peach N’ Roses Eau de Parfum. The one-of-a-kind event, which launched on Jan. 19, has transformed parts of New York City and Miami into an interactive playground that invites fans to get in on the action.
The experience, dubbed the Peachy Scavenger Hunt, encourages fans to explore their surroundings in real time to discover wild postings and scan QR codes to unlock digital rewards. Each poster directs participants to a dedicated online hub, where they can claim a free sample of the new fragrance and enter for a chance to will a bottle signed by Rodrigo herself.
Rodrigo is currently a Lancôme Global Ambassador, and as the it-girl of pop culture, she brings a playfulness to the campaign, which urges fans to get off their screens and get out into the world. The campaign, cleverly designed to spark spontaneity and social sharing, turns the fragrance launch into a citywide adventure.
Photo Credit: LancômeLancôme first announced its partnership with Rodrigo in 2024. At the time, Françoise Lehmann, Lancôme International Brand President said, "I am incredibly proud to welcome Olivia to the Lancôme family. We're all captivated by her striking personality and immense talent and inspired by her commitment to positive change — which we value deeply at Lancôme — pouring her true heart and emotion into everything she does."
"Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today. Lancôme is an iconic and timeless brand that promotes beauty from within, and I am honored to be part of their family," said Rodrigo.
The scavenger hunt runs in New York City and Miami from January 19 through February 1, with participation open to U.S. residents ages 18 and up. For those in either city, it's a rare chance to step into an Olivia Rodrigo collaboration — no concert ticket required.
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