Few reality shows have broken through the way The Traitors has. With Alan Cumming’s campy authority at the helm and a format that rewards paranoia, strategy, and social savvy, the Peacock hit has become appointment television that fuels memes, podcasts, group chats, and endless debates about who’s lying, who’s loyal, and who’s playing the long game best.
But as its popularity grows, a familiar anxiety is creeping in among fans: Is this how it starts to go wrong?
In a recent Reddit thread about the future of the show, viewers began comparing The Traitors to another once-mighty reality juggernaut—The Apprentice. Now, many wonder whether the same slow erosion is inevitable.
"We’ve all seen these type of shows where there is slippery slope of contestants wanting to appear not to play the game," one Redditor pointed out. "But to improve and grow their social media profile or become 'famous.'"
The Apprentice is only one example of a show that started that trend. Now, contestants on The Bachelor, The Bachelorette, and other storied franchises are accused of the same on a regular basis.
"How long before The Traitors ends up like this?" this fan questioned. "Is it inevitable or can it be avoided? Do you think it has already happened?"
Early seasons of The Traitors felt like a social experiment: reality stars, civilians, and competitive gamers trying to outwit one another in real time. Now, as the show’s profile rises, fans worry future casts will arrive less interested in winning and more interested in becoming the next breakout meme.
That fear is rooted in reality TV history. The Apprentice debuted in 2004 as a business competition with real stakes and surprisingly grounded contestants. Over time, the tone shifted, bigger personalities were cast, and the boardroom became theater. By the time NBC ended the series in 2017 after Donald Trump became president and the show could no longer exist in its original form, it was already far removed from its early identity.
That arc is what Traitors fans are anxious to avoid. But most aren't ready to panic yet.
There is hope for the future of the show, what with an open casting call for an upcoming "civilian" version of the reality TV hit. Plus, some argue that the show’s structure actually benefits from players who chase screen time.
"The format, editing and casting do a good job of managing it," one fan countered. "It’s already clear that some players are playing the game for screen time more than the 'strategy,' but helpfully that often leads to exciting moments and usually aligns with good strategy."
In other words: ambition can be messy. And mess is good reality TV.
Watch new episodes of The Traitors on Peacock Thursdays at 9 p.m. EST.
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