ARMONK, N.Y. – Generative AI is reshaping the first steps of customers’ shopping experiences before they ever click “buy.” From hyper-personalized suggestions to curated inspiration, influence now begins long before a store visit or app tap, moving where brands and retailers compete to an entirely new level. A new study from the IBM Institute for […]
AI Shapes Consumer Decisions Before Shopping Begins Business Journal Daily | The Youngstown Publishing Company.
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