Survey Says! Hollywood Influences How We View Aging — But to What Degree? ...Saudi Arabia

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Survey Says! Hollywood Influences How We View Aging — But to What Degree?

Some of the most impactful films explore people aging, the passage of time and what comes with it all.

Remember the remarkable French film Amour (2012), which went on to win an Academy Award and earn nominations in some of the top categories that year? The tear-jerking study on a couple enduring their last chapter of life certainly stuck with audiences long after the credits rolled.

    And now, according to newly published AARP research, a majority of Americans believe that the movies and television shows we watch do, in fact, influence how society views getting older. Audiences of all ages want to see stories that reflect real-life relationships and family dynamics — AKA stories that highlight age diversity on screen.

    The national survey released on Friday, Jan. 9 by AARP’s Movies for Grownups, “Rewriting the Script: The Power of Age Diversity on Screen,” finds that:

    81% of adults 18-plus say movies and TV shape how people see agingmore than half think stories featuring 50-plus characters are more relatable across generations

    With the 50-plus audience spending more than $10 billion on streaming and movies, the new study underscores the significant market potential in telling stories by and about people over 50, AARP noted on Friday.

    "Stories shape how we see ourselves and one another. When movies and television offer rich, authentic portrayals of life after 50, it shifts our perception of aging," said Myechia Minter-Jordan, CEO of AARP, in a statement. "Audiences are telling the industry clearly: stories that reflect the full span of life resonate across generations and challenge ageism. That is not only good for society, it is good for business."

    The findings are particularly relevant amid the 2026 awards season, with the highly anticipated Golden Globes happening on Sunday in Hollywood. Fans have been buzzing about the show ever since presenters for the night were announced — including former child star Macaulay Culkin.

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