The Invisible Architect: How Technology in Hospitality Design is Redefining Spaces ...Middle East

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The Invisible Architect: How Technology in Hospitality Design is Redefining Spaces
The era of static blueprints is officially over. For decades, hotel design and hotel technology were separate disciplines. Architects drew walls, and IT teams filled them with cables. However, this siloed approach fails in a market demanding hyper-personalization. Today, the role of technology in hospitality design is shifting from a functional add-on to a foundational element. It is the “invisible architect,” shaping function, feeling, and revenue. For modern hoteliers, the challenge is balancing aesthetic beauty with operational intelligence. Technology must support the design without dominating it.

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