Razer, the leading global gaming lifestyle brand for gamers, is teaming up with BLACKPINK, the global K-pop phenomenon, for a collaboration that is as bold as their performances.
Inspired by BLACKPINK’s fearless attitude and trend-setting style, the BLACKPINK X Razer collection will feature exclusive limited-edition co-branded gear that merges cutting-edge performance with bold, pink-forward aesthetics. Designed to celebrate individuality and creativity, this collaboration gives gamers and BLINKs alike new ways to express themselves, whether leveling up in-game or turning heads off-stage.
More than gaming gear, this is a statement of style for those who play to shine. Fans and the public can also look forward to exclusive pop-up fan activations during BLACKPINK’s upcoming World Tour Pop-Up Store in Hong Kong.
“Gaming and music are two of the most influential forces shaping youth culture today,” said Addie Tan, Global Head of Lifestyle Division at Razer. “Our collaboration with BLACKPINK goes beyond products, it’s about creating a lifestyle that celebrates passion, performance, and individuality.”
The full collection will be revealed soon.
For updates, visit www.razer/collabs/blackpink
ABOUT BLACKPINK/YG
BLACKPINK is a global artist from YG Entertainment consisting of JISOO, JENNIE, ROSÉ and LISA. BLACKPINK, who captivated the public at the same time as its debut single [SQUARE ONE] was released in August 2016, has since become the world’s top group by making big hits with each song released such as ‘DDU-DU DDU-DU’ and ‘Kill This Love’.
Thanks to this success, BLACKPINK became the first Korean girl group to be invited to the Coachella Festival, the largest music festival in the United States, in both 2019 and 2023, establishing an unrivaled position in the global music market. In October 2020, BLACKPINK won trophies at numerous awards ceremonies by hitting various global charts, including the U.S. Billboard, with their first full-length album ‘THE ALBUM’. In particular, the album became the first million-seller of the female K-pop group in history, reaching the record of 1.3 million copies of sales volume.
BLACKPINK then wrote a unique new history with their second full-length album [BORN PINK], which was released in 2022. The album has set the record of 2.82 million copies of sales volume, letting BLACKPINK the honor to have the title as the first K-pop girl group to become a ‘double million-seller’. The album also topped the U.S. Billboard 200 and the U.K. official album charts at the same time. This is the first achievement of an Asian female artist and also is the first milestone in 21 years among every girl group around the world.
Moreover, since October 2022, BLACKPINK [BORN PINK] tour, which has been held 66 times in 34 cities for about a year, drew 1.8 million audiences. This is the highest figure ever for a K-POP girl group. If the Coachella Festival in which the girls performed as the first Asian headliner (250,000 total) and Hyde Park in the U.K. (65,000) are added, they have worked with 2.115 million music fans.
BLACKPINK’s influence as a global top artist is getting stronger day by day. They have expanded their influence through continuous collaboration with global pop stars, and all four members are active as ambassadors for famous fashion and beauty brands as representative style icons leading the trend. In addition, the number of subscribers to BLACKPINK’s official YouTube channel surpassed 99 million, ranking first in the field among both male and female artists around the world.
In July, BLACKPINK made history as the first K-pop girl group to perform at Goyang Sports Complex. The group has embarked on a large-scale world tour, with 33 concerts across 16 cities in stadium venues throughout North America, Europe/UK, and Asia. The quartet also released their new digital single ‘JUMP’ in two years and eight months, a move expected to further cement their status as a top global act.
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