It's the most wonderful time to be a Buffalo Wild Wings fan.
On Monday, the popular chicken wing spot unveiled its new holiday-ready ad, promoting its "Pick 6" deal. And while everyone appreciates a good discount, especially during this time of year, it's the exclusive "blind box" collectibles that B-Dubs is launching that we have a feeling fans will be flocking to once they drop next week.
Inspired by Buffalo Wild Wings' new "Hank the Halls" ad campaign, comes six festive felt ornaments featuring nods to the stop-motion short, BWW, and the spirit of the holiday season.
Buffalo Wild Wings Launches Limited-Edition Holiday Ornaments—But Only for Rewards Members
As the title of the project suggests, Buffalo Wild Wings' Hank the Halls ad stars its mascot, a buffalo named Hank. It sees Hank and Santa sit down at a BWW location in a 1950s-style Christmas special, gushing over the limited-time meal offer.
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In honor of the adorable ad, Buffalo Wild Wings is introducing a limited-edition Hank the Halls Blind Box. Each box features a surprise felt ornament that brings the campaign to life, including what the company calls the "star of the show," a chicken wing ornament.
Buffalo Wild Wings' "Hank the Halls" limited-edition holiday ornament blind box.Buffalo Wild Wings
Fans will also uncover "scene-driven" keepsakes that recreate some of the ad's most memorable moments as holiday décor, such as the reindeer brawl and Santa mid-swear.
One fan called it "Too cute!!!"
"this touched my cold dead heart," another added, agreeing it was "so cute!"
"Best holiday story ever ???," one more joked.
Buffalo Wild Wings
"Hank the Halls’ marks Buffalo Wild Wings’ first-ever holiday campaign and serves to remind our fans that the holidays are a great time to come into our restaurants with friends and family,” Tristan Meline, chief marketing officer at Buffalo Wild Wings, shared in a statement. “The blind boxes are our way of saying thank you to our loyal fans with something special–because at B-Dubs, we’re all about celebrating all your social occasions with our unique experience and delicious food and drinks.”
Buffalo Wild Wings' new Hank the Halls blind box holiday ornaments will be available for a limited time, while supplies last ($20), beginning next week, exclusively to new and existing Buffalo Wild Wings Rewards members.
Those looking to score a limited-edition felt ornament should head to the Buffalo Wild Wings Rewards Shop on Wednesday, Dec. 10, at 12 p.m. EST. Quantities are limited, so fans are encouraged to act fast to secure the holiday surprise.
As for the Pick 6 Meal, guests choose two entrees, two sides, and two fountain drinks, all for just $19.99. Eligible options include 10 boneless wings, the All-American Cheeseburger, or a set of three Crispy Chicken Dippers, paired with fan-favorite Fries, Tots, or Wedges. The Pick 6 Meal deal is now available for a limited time at participating Buffalo Wild Wings locations.
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