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Diet Coke drinkers are an incredibly loyal bunch. Offer them a Diet Pepsi and they will look at you like you have six heads (or maybe that's just my mother-in-law—my favorite Diet Coke aficionado). There's just something about that formula that has created a die-hard following, starting way back in 1982 when the carbonated beverage was first introduced.
And you know that Coca-Cola is fully aware of their fanbase because there's Diet Coke merch popping up everywhere. You might see that for regular Coca-Cola, but I haven't spotted any Coke Zero memorabilia yet. That's because Diet Coke is an icon in its own right. From the silver wrapping (or gold if you're going caffeine-free) to cursive "Diet" lettering in the logo.
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With all of the hype around the soft drink, it's no wonder Target started promoting their Diet Coke Graphic Tote Bag online before it was even available to order (or could be found in stores). The $20 tote is an off-white, with "Diet Coke Social Club" printed on it. There's also a super cute illustration of a Diet Coke can outfitted with a straw that's wrapped in a pink bow (don't we all drink our soda that way?).
Diet Coke Graphic Tote Bag, $20 at Target
Target
The bag is a standard tote size—it's 16-inches-by-14.5-inches-by-24.5-inches, with an open top (no zipper closure here). It has a double handle and is made from a cotton/polyester blend, which makes it machine washable (though I'd personally let it air dry).
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The Diet Coke tote bag is perfect for running errands with while flaunting your fandom. You can easily handle a laptop, a water bottle, a book, your wallet and keys in this tote, but probably even more depending on the size of each item. The beauty of a canvas tote is that it's sturdy, flexible and not overly precious, so you can load it up without feeling guilty.
Personally, I think this bag makes a great gift, and I'll probably pop a 2-liter of Diet Coke in there tied with a ribbon just to add to the theme. Or, even better, that super adorable Owala Diet Coke tumbler that Target is selling as well. Keep in mind that special-edition tumbler is $35, so you're looking at a $55 gift if you choose to go that route. But it is a very thoughtful and generous gift for your favorite Diet Coke lover.
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