Guy Fieri just shared one of the most unexpectedly hysterical childhood stories of his life — and even he says he’s never told it before.
On Instagram, Fieri posted a behind-the-scenes video from the filming for Tournament of Champions: All-Star Christmas. In the video, the vice president of social media for Warner Bros. Discovery approaches Fieri on set and asks for an autograph. What he hands him is something Fieri clearly wasn’t prepared for: a childhood photo he says he doesn’t even remember ever seeing.
The picture shows a 4- or 5-year-old Guyi wearing a yellow plaid cowboy shirt, tiny cowboy hat, brown pants, and riding an orange-and-yellow Big Wheel. Pinned to his shirt is a huge round paper sign reading: “Do not feed me.” Fieri’s reaction was instant and priceless.
“Oh my gosh! Where did you get this?! I don’t even think I have this,” he said, laughing. “Do you know what this says? You really don’t know what this is?”
That kicked off a story even the most dedicated Flavortown fans have never heard.
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Fieri explained that as a kid growing up in Ferndale, California — the same town featured in Outbreak — he was so outgoing he often cruised up and down the main street on his Big Wheel, chatting up local shop owners and tourists. And those tourists? They fed him.
"I was a very outgoing little kid. I know that's hard to believe, but I was outgoing," says Fieri with a laugh. "And I would ride my Big Wheel up and down the streets of Ferndale. There was only one main street, we had no stoplights, we only had one cop.
"The store owners from the bakery or the candy store or the meat market would call my parents and say, 'Hey, you know Guy's been in here like five times with tourists.' You know, I'd talk to tourists; they're nice people. And they're like, 'Hey, little kid, you want a donut?' … So I’d come home for dinner, and my mom would say, ‘You’re not eating your dinner.’ And I’d say, ‘I’m not hungry.’”
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Eventually, his parents realized why he wasn’t hungry: "They determined the reason I'm not hungry is because all the tourists are giving me food — ice cream, jerky, pizza."
To stop the endless treats, they slapped the “Do not feed me” sign on him — but kid Fieri immediately found loopholes.
“When business was slow and nobody was feeding me, I took the thing off,” he said. "So my parents went and made a silk-screen T-shirt that said, 'Do not feed me.' So then! I took the shirt and turned it inside out. And they caught me. So [then] it was double-sided front and back, 'Do not feed me.' Like a caged animal."
By the end of the tale, Fieri admitted, “I can’t believe you have this. That’s a real story. I’ve never told that story.”
He signed the photo: “Do not feed me — Guy Fieri.”
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Fan Reactions — and One Very Famous Like
Fans immediately flooded the comments with delight:
“That is so amazing! Love it ? … You were born to do what you do!”“That is hysterical.”“EPIC story.”“It’s the Big Wheel for me! Gangster from the beginning.”“What a cool story.”And yes — Gordon Ramsay liked the post, giving the moment his own silent stamp of approval.
While fans are loving this surprise look into childhood Flavortown, Fieri is deep into the holiday battles on Tournament of Champions: All-Star Christmas. The first of the Great 8 episodes just aired, and the next two matchups are set to premiere on Wednesday, December 3, at 8 p.m. ET/PT on Food Network.
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