Beyond the Spa: How Strategic Wellness Audits Help Boutique Hotels Find Their Niche and Drive New Revenue ...Middle East

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Beyond the Spa: How Strategic Wellness Audits Help Boutique Hotels Find Their Niche and Drive New Revenue
Wellness is no longer confined to the spa. Today’s travelers are seeking experiences that enhance sleep, reduce stress, and foster connection, which is shaping where they choose to stay and how much they spend. For boutique and independent hotels, this represents both an opportunity and a challenge: how to define their wellness identity authentically and profitably, without heavy capital investment.

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