Designing Desire: Why Experience Curators Will Shape the Future ...Middle East

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Designing Desire: Why Experience Curators Will Shape the Future
“Experience” is everywhere. It’s one of the most wildly overused terms in modern hospitality, used to describe everything from hair salons to hotel bedrooms. As a result, it’s easy for executives to feel lost when guests ask for “experience-led” travel – and, to cope, many default to renovation, restaurants, and retail makeovers in an attempt to match the demand.

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