PepsiCo is making some significant changes to some of its most popular snack brands.
The food and beverage giant's CEO, Ramon Laguarta, recently explained the decision to Yahoo Finance, telling the outlet that not only is the company forecasting some pretty powerful trends that will disrupt the market, it's looking to cash in on the predicted shifts and already knows exactly how it's going to do so.
Among the "big trends" to come, Laguarta suggested in the conversation that fiber will be one of them, something Pepsi has already addressed with the upcoming arrival of its new prebiotic soft drink.
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Laguarta also said that as the parent company of Frito-Lay, Pepsi has plans to launch "naked" versions of popular chip brands as a way of appealing to snackers looking for a "more permissible indulgence." To do that, the exec explained the company plans to strip Doritos, Cheetos, Lay's and Tostitos of all artificial colors and flavors. Similar updates have been announced by Skittles, M&M's, and Kraft Heinz, but for varying reasons.
Although the iconic snack company previously revealed it would be rolling out a "historic" rebrand of Lay's, which it said included updated packaging to its core lineup, at the time, it was unclear that the "NKD" refresh would also affect other Frito-Lay products.
Now, about two weeks later, apparent "first looks" of the new Doritos made without dyes or artificial flavors surfaced online and fans say they're "really looking forward to trying these."
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"Why didn’t they make them like these in the first place?" several others begged to know.
"I will buy these 100%," another explained in a separate Reddit post. "I'm not a health nut, but hate they put all these unnecessary dyes and coloring in food."
"I wish every chip was like this," someone else shared, suggesting they wouldn't mind it if PepsiCo followed suit with the rest of its snack and sips lineup.
"Just tried them, these are no joke," one more claimed.
All of the updated offers and packaging highlighting ingredients are expected to launch by the end of the year, with apparent rollouts already occurring as per product listings reviewed by Parade.
Laguarta also told the outlet that Pepsi plans to redo the whole process with another one of its popular product lines, Gatorade, in the coming years and, presumably, after it's done with the shift to Frito-Lay.
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