Oreo is bringing back a holiday favorite, but with a new look and, apparently, one new design.
The top-selling sandwich cookie was first introduced over a century ago, and every so often, the packaging gets updated to stay current and renew the spark customers feel when they see it on shelves – because even though the brand is older than most fans, seeing that little blue bag in stores will never grow old.
This year, Parade has it on good authority that Oreo's iconic winter holiday edition–which features festive imprints baked onto the outer side of the cookie, filled with bright red creme–will return to stores shortly, accompanied by a redesigned package and an additional cookie design.
Oreo Joy Cookies Return for Winter 2025
Trusted food blogger markie_devo was among the first to report that the cheerful limited-time offer would be coming back with a new look, which Parade editors were able to corroborate after reviewing current product listings.
In past years, the blue package featured the Oreo logo and the words "JOY" printed in red font (as a nod to the red creme) with an Oreo cookie in place of the letter "O" in the word. But for 2025, it's releasing more holiday magic with an entire winter scene playing out on the front of the cookie bags.
Related:Oreo and Reese’s New Collab is a Snack Lover’s Dream: ‘You Asked For It’
While the new packaging remains blue and features the Oreo logo and "JOY" printed on the front, the company has added falling snow, a snowy floor, and red string ornaments to the pack. The eye-catching updates serve a purpose as well.
In previous editions, there have only been five different prints to smile at before biting into. But this year, it appears an extra design was approved, bumping the seasonal sketches up to six.
Images circulating online feature a stocking stuffed to the brim on a mantel, Santa sneaking through a fireplace chimney, ice skates on a frozen rink in the snow, jolly bells jingling, a pair of mittens, and, of course, a sleigh filled with perfectly wrapped presents.
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Although the company has yet to announce the return of its seasonal favorite, the influencer reports that the wintery cookies are expected to be on shelves at most major retailers (and stores that regularly stock limited-edition Oreos) as soon as this week, suggesting Sunday, Oct. 12, as the official rollout date and fans are hyped.
An Oreo spokesperson was not immediately available for comment.
"There’s something special about that red creme!" the influencer declered.
"ITS THE MOST WONDERFUL TIME OF THE YEAAAARRRR," a second joked.
One more said they "love how the package is similar to the Halloween ones."
And don't worry, the Halloween-inspired Oreos aren't going anywhere just yet–that said, if they're you're favorite seasonal variety, now is the time to stock up. Once the winter versions hit shelves, that'll be the last you see of Oreo Boo! or other fall treats like its Apple Pie A La Mode.
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