PrizePicks, one of the largest daily fantasy sports companies in the United State, today unveiled their new first-of-its-kind social feature “The Feed,” which will allow users to see and interact with picks their peers are making in real time.
The new social feature will allow users to create PrizePicks profiles and easily follow friends, peers, and other daily fantasy sports (DFS) players on the PrizePicks app. The feature will allow users to easily play the same lineup as their favorite DFS customers and share their own lineups with the PrizePicks community.
We’re advancing the daily fantasy sports world forward into its next phase, blending how fans socialize online with how they root for their favorite players on gameday,” Dylan Cooper, PrizePicks SVP of Product, said. “These social features create an interactive experience that allows players to build lineups, ride with their favorite celebrities and flex their knowledge with their friends, all within the PrizePicks app.”
Focusing on PrizePicks Community
PrizePicks also recently debuted new player profile features that allows users to create their own unique usernames and see their lifetime DFS stats on the PrizePicks app. “The Feed” will allow other users to search for and follow profiles of users throughout the PrizePicks community.
Additionally, players can now easily copy a lineup and tail their friends, celebrities, or anyone with a profile on the app. Submitted lineups will appear on their feed in real time and users will be able to play identical lineups at the push of a single button. Lineups can also be shared with other users directly or through their own social media feeds
PrizePicks users will have the ability to switch their profiles from public to private if they no longer want their lineups to be featured on the main feed.
Allwyn Acquires Majority Stake
The debut of “The Feed” comes several weeks after Allwyn, a lottery-led gaming entertainment company, announced it was set to acquire a majority stake of PrizePicks. Allwyn will acquire a 62.3% stake of PrizePicks for an expected initial price of $1.6 billion, according to a PrizePicks release. Based on the $1.6 billion price tag for the majority stake in the company, PrizePicks has an implied upfront enterprise value of $2.5 billion.
The implied valuation could rise to $4.15 billion over the next three years if PrizePicks meets certain performance metrics.
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