For Hotel Owners Loyalty Program Benefits and Costs Continue to Rise ...Middle East

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For Hotel Owners Loyalty Program Benefits and Costs Continue to Rise
source : hospitality net ( Middle East ) () 55
In 2024, the fees a hotel owner paid to support their brand’s guest loyalty program continued to grow at a relatively strong rate. During the year, the annual growth of guest loyalty program fees exceeded the increases in brand royalty payments, as well as the brand marketing and reservation assessments. Further, the pace of growth for guest loyalty program fees was greater than the increases in both rooms occupied and rooms revenue, two factors that influence the guest loyalty program fees charged to hotels.

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