Good morning. It has been nearly three years since OpenAI’s ChatGPT first made its debut, and its arrival has profoundly reshaped the future of work.
Amid the whirlwind that began in November 2022, my colleague Sharon Goldman assesses our current position in her new Fortune feature article, “We’re not in an ‘AI winter’—but here’s how to survive a cold snap.”
Goldman notes that Gartner forecasts global AI spending will reach nearly $1.5 trillion in 2025 and surpass $2 trillion in 2026, driven by integration into smartphones, PCs, and enterprise infrastructure. Major tech companies, including OpenAI, Anthropic, Google, Microsoft, and Meta, continue to benefit from the AI boom.
However, some companies are feeling a chill as they contemplate their AI strategies. Rowan Curran, principal analyst at Forrester Research, told Goldman that a necessary reset is underway: “Our thermometer was broken before. Now we’re finally getting the correct temperature.” He explained that enterprises are not pulling back from AI, but rather recalibrating after a period of overhyped expectations.
Bill Briggs, chief technology officer at Deloitte, acknowledged a “vibe shift” around AI but said it’s not comparable to the late-1990s tech bust: “It’s certainly at an inflection point, but I don’t see this being a repeat of the dotcom bust,” Briggs told Goldman. He emphasized that AI is still driving transformation and that new business models are just beginning.
Goldman writes, “Overall, [Briggs] said, AI is becoming less of a rising star and more of an ambient operator that will quietly influence how organizations think about every process, product, and decision. ‘AI is poised to evolve much like electricity—invisible in our daily lives but powering everything,’ he said.” Perhaps AI’s biggest impact will come from the way it quietly revolutionizes daily life and the workplace.
(You can read Goldman’s complete article here, where she also speaks with experts on how to steer AI investments wisely.)
Over the past year, I have spoken with CFOs about the acceleration of AI in the workplace, including its use for their own tasks. Recently, I talked with Verizon CFO Tony Skiadas about turning AI into a revenue source. Skiadas also shared that he encourages his team to develop innovative AI use cases and explained how he personally uses AI.
“I even use it myself for simple things,” he said. For example, Skiadas uses AI to digest reports and summarize documents: “It’s a time saver for me. And I tell people, if I can use it, anybody can. So that’s my motivation to my team.”
Have a good weekend. See you on Monday.
Sheryl [email protected]
This story was originally featured on Fortune.com
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