By Terin Frodyma on SwimSwam
The College Sports Commission (CSC) has created an anonymous reporting line for potential Name, Image, and Likeness (NIL) violations. The initiative adds further control for the commission’s oversight of the ever-changing NIL marketplace.
The CSC was formed earlier this summer as a way to help implement and enforce the new rules of the House v. NCAA settlement that transformed the financial landscape for college athletes.
The Power conferences created the commission to oversee NIL activity and enforcement, and also operates NIL Go, the central clearinghouse that screens and approves contracts that exceed $600 between student-athletes and outside third-parties.
According to On3, NIL Go was created in partnership with Deloitte and has approved thousands of contracts since going live earlier this year, but has drawn criticism for its limited staffing, with just a handful of full-time employees tasked with compliance.
The new reporting system will allow people to file anonymous tips if they have information about a potential NIL rules violation. According to the CSC, tips will be screened by enforcement personnel, though the commission has not provided details on how it will investigate reports and determine a course of action.
The line will supplement NIL Go’s work by flagging potential violations that could otherwise slip through the cracks in the contract review process.
The move comes as the industry continues to build out enforcement infrastructure as schools, athletes, collectives and sponsors are still trying to get up to speed in a new NIL environment.
“This initial report shows the new system is working as intended: legitimate NIL deals are being submitted, reviewed and approved through NIL Go,” CSC CEO Bryan Seeley said in a statement.
“The strong engagement from student-athletes and institutions shows real progress toward the clarity, transparency and fairness that the House Settlement intended. We look forward to sharing our progress on a regular basis as we continue to refine and improve the NIL deal review process moving forward.”
The clearing house has reportedly cleared $35.4 million in NIL reports, with 332 deals having not been approved, according to On3.
The tip line will allow the commission to cast a wider net as it monitors activity in an industry that continues to evolve at a fast pace. The CSC has not indicated how many reports it expects to receive, but the measure is another step toward standardizing NIL enforcement across college sports.
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