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Barbie is teaming up with one of America’s most beloved home and design icons. Interior designer, bestselling author and Magnolia Network star Joanna Gaines has partnered with Barbie to release a new collection that includes a doll in her likeness and a three-story Hearth & Hand with Magnolia Townhouse playset — both available exclusively at Target.
What’s in the Barbie x Joanna Gaines Collection?
The collection features two centerpiece items:
Barbie x Joanna Gaines Collectible Doll ($35): The doll is styled in a graphic T-shirt with Gaines’ birth year, flare jeans and retro roller skates to honor her lifelong love of skating. Accessories include her signature flannel and sunglasses.
Barbie x Hearth & Hand with Magnolia Townhouse ($149.99): A three-story townhouse with five play areas (living room, kitchen, bedroom, bathroom, elevator and sundeck) plus more than 40 bespoke furniture and décor pieces designed to reflect Gaines’ signature Magnolia style.
Fans can preorder both items now on Target.com, with full in-store and online availability beginning December 7. For Gaines’ hometown fans, the doll and townhouse will also be sold at the Magnolia shops in Waco, Texas, starting October 23 during the annual Silobration festival.
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Joanna Gaines on Designing Her Own Barbie
For Gaines, the collaboration was more than just a licensing deal—it was a full-circle creative moment.
“Growing up, the world of Barbie always felt to me like endless possibility. Honestly, design is much the same. It’s all about the freedom to channel creativity, imagination and above all, play,” Gaines said. “My hope with this collaboration is that it invites others to design a world for themselves where imagination runs wild and free.”
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She continued, "I’m so honored to have partnered with the Barbie brand to design my own doll and the Hearth & Hand Townhouse...to create spaces that reflect who we are and how we see the world. As an author, interior designer and business owner, my biggest passion lies in bringing stories to life."
Barbie has been spotlighting trailblazing women through special editions for years, and Gaines joins the list as a celebrated entrepreneur, co-founder of Magnolia, Editor in Chief of Magnolia Journal and co-creator of Magnolia Network. The brand says it’s proud to honor her vision, spirit and influence in both the design and business worlds.
How to Get the Barbie x Joanna Gaines Collection
Preorder now on Target.com (September 25 launch, 12 a.m. PT/3 a.m. ET)In stores nationwide & online: December 7Magnolia shops in Waco: October 23 for Silobration attendees.? SIGN UP for Parade’s Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox ?
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