LONDON — Armada Music Group, home to the independent dance label of the same name, will open a brand new creative hub in London for its roster, it was announced Monday (Sept. 22).
The 7,000-square-foot space in London’s Old Street in the heart of Shoreditch spans six floors and boasts recording studios, event space, listening rooms and more.
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Armada Music was founded in 2003 by Dutch DJ Armin van Buuren, business executive Maykel Piron, and music manager David Lewis. The group now encompasses a number of subsidiary labels, the first-ever dance investment fund (BEAT Music Fund) and a publishing division.
The space in London includes two state-of-the-art recording studios for recording, and room to host writing camps for its roster. An event space has also been built with L-Acoustics club-grade sound system, and has live streaming capabilities and can host a capacity of approximately 130 people. There are also listening rooms for A&R sessions as well as working space for 60 full-time employees. See pictures below.
Speaking exclusively to Billboard U.K., Armada’s chief executive Piron expanded on the decision to bring this space to the U.K., the label’s second-largest market. “The U.K. is undeniably a vibrant hub for dance music, and as a global company, our aim is to sign and develop artists in London on an international scale,” he says. “This expanded presence will provide more opportunities to sign global acts. We expect this to lead to a significant increase in overall global streams. This new space will serve as a dynamic creative hub, fostering the creation of more hits in the UK and worldwide.”
Armada has had success in recent years with Manchester-born DJ and producer D.O.D, who achieved his first U.K. top 20 hit in 2023 with “So Much In Love.” In 2024, the label also saw a resurgence for Mason & Superstar’s 2007 song “Perfect (Exceeder)” which re-entered the top 40 decades after its original release. The space will also serve Armada’s international roster such as Armin van Buuren, Joris Voorn, Lilly Palmer, THEMBA and ARTY.
“This is a pivotal moment for Armada and a testament to the U.K.’s vibrant dance music scene,” said Ben Malone, general manager of Armada Music U.K. “This new hub will empower us to further champion local artists, provide them with unparalleled resources, and foster more innovation and creativity in the UK.”
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