Bath & Body Works is debuting a sophisticated new scent profile that fans are excited to try, saying it “sounds exquisite” and revealing that the “packaging and scent notes alone have me.”
The new fragrance, Touch of Gold, was crafted alongside world-class perfumers at Symrise, a leading fragrance house behind some of the most recognizable and coveted scents globally. Bath & Body Works promises “a luxurious, radiant experience” from the scent, which will be available in 20 product forms across both home fragrance and personal care.
“I'm definitely trying. Sounds like it will smell ✨️expensive✨️,” wrote one enthusiastic fan ahead of the scent’s debut.
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Bath & Body Works’ New Touch of Gold Fragrance Was Crafted by Scent Experts
The scent leans into trending fragrance profiles, with golden orange blossom, which lends a radiant warmth, and gilded blackberry, offering a liqueur-like ripeness for depth. Continuing its gourmand tradition, Bath & Body Works is adding the velvety sweetness of tonka to the scent to create a rich and timeless fragrance.
“Bath & Body Works has created a fragrance that feels completely now,” said Nathalie Benareau, senior perfumer at Symrise, in a statement shared with Parade. “With my background in niche and luxury perfumery, I can confidently say Bath & Body Works approaches fragrance with the same level of craftsmanship and sophistication found in prestige houses, and they continue to evolve. Touch of Gold is indulgent and empowering—with a radiance that brings an almost goddess-like energy when you wear it.”
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Touch of Gold will be available in several home fragrance items, but the lion’s share of the collection will be in Bath & Body Works’ extensive personal care collection.
Fans will be able to pick up Touch of Gold in ultimate hydration body cream ($18.95), body lotion ($16.95), body wash ($16.95), fine fragrance mist ($18.95), eau de parfum ($74.95), moisturizing body wash ($18.95), exfoliating glow body scrub ($19.95), body butter ($20.95), and diamond shimmer mist ($18.95).
There will also be smaller options, from mini eau de parfum ($14.95), lip gloss ($12.95), PocketBac ($1.95), and hand cream ($8.95), to travel versions of the ultimate hydration body cream, body wash, body lotion, and fine fragrance mist, all for $8.95.
In the home fragrance sections, fans will be able to purchase a concentrated room spray, again for $8.95, gentle & clean foaming hand soap for $7.95, and the ever-popular 3-wick candle for $26.95.
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Touch of Gold Will Debut First on TikTok Shop
Bath & Body Works is leaning into its social media virality yet again, making the product partially available first on TikTok Shop beginning Sept. 22 with the fine fragrance mist and body cream paired with a luxe gold tray and exclusive charm.
The entire collection will be available in stores and online at bathandbodyworks.com beginning September 25.
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