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Finding a signature fragrance can be tricky, especially when the most popular perfumes come with a steep price tag. But Target shoppers may have just discovered the ultimate dupe that delivers luxury-level scent without the luxury cost.
Dossier’s Floral Marshmallow Eau de Parfum, now available at Target for $39, is being hailed as an affordable alternative to the cult-favorite KILIAN Paris Love, Don’t Be Shy perfume. The designer fragrance sells for a jaw-dropping $295 at Sephora, but fans say this budget-friendly version captures the same dreamy vanilla and marshmallow blend that made the original famous.
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Floral Marshmallow opens with sweet notes of orange blossom and marshmallow, balanced by fresh honeysuckle and neroli. The base layers of musk, amber and vanilla add warmth and depth, giving the scent a mix of playful sweetness and sensual sophistication. According to reviewers, the perfume manages to smell indulgent without feeling overly heavy, making it versatile for both daytime wear and evenings out.
Dossier Women's Perfume - Floral Marshmallow - 50ml, $39 at Target
One shopper wrote, “Love it. Smells exactly like LDBS by Kilian. I have both and the longevity of this one is better, too.” Another reviewer mentioned that while the fragrance is strong at first, it softens beautifully and can be refreshed throughout the day for lasting impact. Many others noted that the perfume’s packaging feels luxe and that its atomizer sprays evenly—small details that make it feel more expensive than its $39 price tag.
Across social media and Target’s own site, shoppers continue to rave about how closely this perfume resembles its high-end inspiration. Several people who own both bottles said they could hardly tell the difference, and a few even prefer the Dossier version for everyday wear. While some acknowledge that the staying power doesn’t quite match the $295 designer bottle, most agree that the cost savings more than make up for it.
Fans also highlight how approachable the fragrance feels, calling it “girly,” “delicious" and perfect for date nights or special occasions. A handful of reviewers admitted they’re stocking up while it’s available at Target, knowing how quickly affordable dupes can sell out once word spreads.
At under $40, Dossier’s Floral Marshmallow offers the chance to wear a scent that feels high-end without the guilt of splurging. Whether you’ve always wanted to try Love, Don’t Be Shy or you’re simply looking to refresh your fragrance collection with something indulgent yet budget-friendly, this Target find is one that fragrance lovers won’t want to miss.
Related: Target Just Stocked a Perfume Brand Known for Affordable Luxury-Inspired Scents
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