For the first time ever, Fireball is launching a flavor extension that cinnamon whisky fans say they “can’t wait” to try.
The popular spirits brand is getting into the spirit of fall with the introduction of Fireball Blazin’ Apple, which it promises “tastes so good it’s sinful.”
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“Apples have had some iconic moments in mythology, fairy tales, even history books—but let’s be real, their true peak is pairing with Fireball,” said Danny Suich, Global Brand Director for Fireball, in a statement shared with Parade. “Call it bold, but we’re betting Blazin’ Apple earns its spot in the apple hall of fame. We think our fans are going to love this temptation in a bottle.” Fireball Blazin’ Apple is available now in a variety of sizes, including 50-milliliter and 750-milliliter.
Fireball has been teasing the launch on Instagram ahead of its debut, prompting fans to declare that they “can’t wait for this fall” and say, “Oh... how I need this.”
While apple-flavored food and beverage items tend to crop up more in the fall, this isn’t a limited-time autumnal product. In fact, it will be available year-round nationwide, and some fans on social media have shared that they’ve already spotted it on store shelves.
“Is it not nationwide yet? Our distributor brought ours 2 weeks ago. Lol. Been selling the pants off of it!” said a commenter as another wrote, “This is about to be an absolutely generational run.”
“My new favorite!” one fan said, implying that they’d already tried it and are “obsessed” with the flavor.
“Can’t wait for this. I love fireball with apple cider or apple juice,” said another fan, as more agreed, commenting that they are “ready for this full release, this in apple cider would be so fire.” The brand is on the same page, suggesting that fans savor the spirit in “shots, cocktails, and anything that needs a little sweet heat.”
Actor and comedian Ben Schwartz teamed up with Fireball to celebrate the new flavor in a series of ads that remix legendary apple moments throughout history, from Snow White to William Tell to Sir Isaac Newton.
“The wheel. The computer. And now Fireball Blazin’ Apple. When you get a call about teaming up with an invention that will most definitely change the world forever, you pick up that phone (another invention that should have been on my list if I didn’t follow the rule of threes),” said Schwartz. “It is a joy when you get to team up with a merry band of misfits who all want to have fun and make people laugh in their messaging. We had a blast with this campaign. The future is apples, and it is looking bright… and Blazin.’ Because of the name of the apples in the new Fireball.”
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