Get ready, candy lovers! Snickers is bringing back their popular seasonal shapes just in time for Halloween 2025, and they're packed with even more of the good stuff than before.
After the massive success of their reformulated Snickers Trees during the 2024 holiday season, Mars has given the same "extra gooey" treatment to their Halloween Pumpkins.
These aren't your ordinary seasonal candies — they're reportedly overflowing with extra caramel, nougat and crunchy peanuts inside a pumpkin-shaped chocolate shell, according to All Recipes.
This upgraded formula debuted with Snickers Trees during the holiday season last year, and proved so popular that Mars applied the same approach to their Easter Eggs in April.
The Halloween Pumpkins represent the third seasonal candy to receive this enhanced treatment, continuing Mars' strategy of improving beloved classics without losing what makes them special.
Snickers Pumpkins are joining Mars Inc.'s complete 2025 Halloween lineup, which includes three new M&M's packs featuring Halloween Blend varieties in Milk Chocolate, Peanut Milk Chocolate and Peanut Butter. The returning favorites feature M&M's Milk Chocolate Pumpkin Pie, Twix Ghoulish Green bars, Snickers Ghoulish Green and Skittles Shriekers.
“At Mars, we think about Halloween year-round and increasingly we are seeing consumers embrace the spooky season early as well,” said Tim LeBel, Chief Halloween Officer and President of Sales at Mars Wrigley North America. “As the authority on Halloween, Mars has something for every ghost and ghoul no matter how… or how early… you celebrate this year.”
Candy enthusiasts have long championed seasonal shapes over regular versions, with many considering pumpkin-shaped candies their favorite autumn treat. As one fan noted on Reddit, "I swear the shapes are better than the cups!"
The enhanced Snickers Pumpkins are hitting retailers now through Halloween 2025 in both single-serve packs for individual treats and share-size bags perfect for trick-or-treaters or Halloween parties.
Given the popularity of the reformulated Christmas Trees and Easter Eggs, these Halloween versions are expected to be just as popular — and fly off the shelves fast.
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