Taylor Swift is at it again.
Just when fans thought they’d seen it all, the pop star dropped more vinyl variants today, sparking an immediate wave of reactions online. Ahead of the release of her 12th studio album, The Life of a Showgirl, Swift dropped "The Life of a Showgirl: Baby, That's Show Business Collection" on Thursday afternoon.
Fans were sent into a frenzy again on Thursday morning when Swift's official website showed a countdown, set to end at 2 pm ET. Unlike the sparkly orange background that teased the album announcement and the violet sparkly background that announced the first round of vinyl variants on Monday, the 35-year-old singer's background was a sparkly blue.
The new release also comes in two versions: an orange and gold marble vinyl and a dark blue night sky vinyl. Fans have to hurry, though, because they are only available for purchase for the next 48 hours. Both are priced at $29.99 each.
The "You Need to Calm Down" singer also took to social media to post a new photo from her Showgirl era, which shows her performing on centerstage wearing gold lingerie and yellow feathers, surrounded by her background dancers, whom many recognized from her Eras Tour.
The Life of a Showgirl: Baby, That’s Show Business Vinyl Collection is available now on my site for 48 hours while supplies last ❤️? t.co/WdrCmvLHyAAlbum Producers: Max Martin, Shellback and Taylor Swift?: Mert Alas & Marcus Piggott pic.twitter.com/ExVQpnEyOk
— Taylor Swift (@taylorswift13) August 21, 2025Naturally, the release didn’t go unnoticed. Fans immediately took to social media to share their excitement and reactions to the new photos.
"Motherrr she looks so good," a popular Swift fan account commented.
"oh the visuals are insane once again??," someone expressed. "album of the year literally."
Another fan account dedicated to posting updates and news from Swift's Eras Tour she went on from March 2023 to December 2024, commented, "THIS COVER IS GENUINELY MY FAVORITE SO FAR STUNNING!!! ?❤️?."
"MOMMY? MAMACITA?," a fan commented, referring to this viral moment between Nic and Huda from the seventh season of Love Island USA.
"I fear nobody is ready for the music videos," one said. "these visuals are already incredible."
"THE DANCERS TOO OH MY GOD #TSTheLifeofaShowgirl," another pointed out.
"THIS COVER IS SO INSANE WHAT," another fan commented.
The photos were taken by Mert Alas & Marcus Piggott, who also photographed the other vinyl variants for The Life of a Showgirl and shot the cover for Swift's 2017 album, reputation.
Fans can purchase "The Life of a Showgirl: Baby, That's Show Business Collection" on her official online store for the next 48 hours. Swift's 12th studio album, The Life of a Showgirl, drops on October 3.
Related: Taylor Swift Excites Fans With 'Best Album Cover Yet'
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