No so long ago, women over 50 struggled to find products targeted towards their specific needs and concerns, like the hormonal and skin changes that come with perimenopause and menopause.
But in recent years, perimenopause and menopause have been discussed openly by celebrities like Naomi Watts and Michelle Obama. Oprah has done several educational programs and created a resource guide for women to help them better understand this stage of life.
Now, Dove has launched a Women's Wellness Collection that includes a cleansing oil, body wash, glycolic serum wash and ultra gentle balm for the vulva that are sold only on Amazon. Reviewers are saying they love how gentle the formulas are.
Amazon
But can these products actually make a difference for women going through perimenopause and in menopause?
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What's Different About the Dove Wellness Collection?
While these products don't treat menopause symptoms directly, women may benefit from the new Dove Women's Wellness Collection if they are having trouble with dry skin in particular. According to board-certified celebrity dermatologist Dr. Kim Nichols, MD, FAAD, low estrogen levels can be the cause of the skin to be dry, itchy and flaky.
The products are formulated to be extra gentle and hydrating for menopausal skin. And although they are at a lower price point than others marketed for menopause, Amazon reviewers found them too expensive, especially when compared with other Dove products. However, each of the four products has been given high marks by Amazon shoppers for being gentle on the skin.
The cleansing oil is an oil-to-lather wash, and oil cleansers tend to be more hydrating than other lathering cleansers that contain sodium lauryl sulfate or other harsh ingredients.
Dove Cleansing Oil, $20
"Our first priority, before we started formulating, was to listen to women,” Jessica Shepherd, OB/GYN told Oprah Daily. Shepherd co-developed the line along with other OB/GYNs and dermatologists. “Safety was at the heart of every decision," Shepherd said. That's why these formulas are sulfate and paraben-free, pH-optimized for vulva-safe use, and clinically tested for external vulvar skin.”
Dove Whole Body Wash, $20
This body wash is also gynecologist-approved to cleanse the vulva, but it can be used all over the body. It's fragrance-free and helps to maintain the acidic pH of the vaginal area. It also has hyaluronic acid to hydrate the skin.
Dove Glycolic Serum Wash, $20
The glycolic serum wash is intended to help with dull skin more than dry skin. It's formulated to remove dead skin cells in order to refresh skin and help with odor. Reviewers on Amazon said the smell is "amazing" and it's "gentle enough for everyday use but enough to be effective and exfoliating a bit" and that they would definitely buy it again.
Related: A Comprehensive List of Every Single Menopause Symptom—and What to Do About Each
Ultra Gentle Balm, $20
This balm is intended to help with vulvovaginal dryness and itching that can happen during perimenopause and menopause. The formula contains coconut oil, shea butter, mango seed butter, hyaluronic acid and jojoba oil and is free of fragrance, sulfates and parabens. Reviewers on Amazon called it "moisturizing and soothing" and liked that it was fragrance-free.
According to Dove research, 83 percent of menopausal women report feeling a stigma around their symptoms. The brand says these new products deliver “superior care for symptoms too often dismissed as ‘TMI,’ such as itch, odor, dryness, sensitivity and more.” Dove will feature stories from women across the country and is calling the campaign for this collection “Made with TMI.”
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