Kendall Jenner is turning heads with her latest 818 Tequila campaign, which sees the supermodel appear to bare it all in a sultry new advertisement.
However, the reality behind the seemingly nude shoot is part of the surprise, as Jenner uses the visuals to draw attention to what goes into her liquor brand.
Titled “Nothing Extra,” the campaign features Jenner striking sultry poses in an open field, strolling through tall grass with leafy plants teasingly covering her curves, and picks vegetation as she playfully wanders through a lush, Garden of Eden-inspired setting.
“Some things don’t need dressing up. They’re better stripped down, closer to their natural state. 818 Tequila is the same way. No added flavors. No added sweeteners. Nothing artificial. It’s practically naked, which means Kendall Jenner is…” the narrator says in the advertisement.
“Not naked at all,” the supermodel says playfully before revealing that Jenner is actually wearing a white off-the-shoulder dress. Holding a glass of tequila, she steps into full view and delivers the punchline, making it clear that the drink, rather than the model, is the one being stripped down.
The concept revolves around 818 Tequila’s ingredient list and its claim that the spirit contains no added sweeteners, flavors, coloring or artificial ingredients. The brand says its tequila is made using just three ingredients: 100% Agave Azul, water and yeast.
Jenner explained the thinking behind the campaign in a statement accompanying its November 9 launch.
She said (via People Magazine), “We wanted to do something unexpected that would make people look twice. We’re playing with expectations and having a little fun with the idea of baring it all, but ultimately, we’re putting the spotlight where it belongs: on the tequila.”
The advertisement marks the biggest campaign to date for 818 Tequila, which Jenner launched in 2021. The model has been involved with the brand’s development while continuing her career in fashion and entertainment.
The campaign puts ingredient transparency at the center of the brand’s marketing. 818 is making third-party laboratory testing information available through its website, allowing customers to learn more about the product’s composition. The latest push follows the brand’s partnership with spirits company Sazerac, announced earlier in 2026, as 818 looks to expand distribution across the nation.
Although Jenner’s campaign initially plays on the idea of her going nude, its message is about keeping the tequila simple. The model has found a way to get that point across.
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