Astronomer just made an unlikely new hire amid backlash the company is facing for its CEO's involvement in the Coldplay kiss cam scandal.
Just a week after Astronomer CEO Andy Byron resigned and executive Kristin Cabot followed suit, the company has hired Gwyneth Paltrow as their official "temporary spokesperson."
In a hilarious move, Astronomer recruited Coldplay frontman Chris Martin's ex to speak out on behalf of the company during this turbulent time. Following the announcement, the company dropped a video with Paltrow answering commonly asked questions about the future of Astronomer.
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In the parody video, Paltrow shared that she was "hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer."
"Astronomer has gotten a lot of questions over the last few days, and they wanted me to answer the most common ones," Paltrow said as the screen showcased the number one most asked question, "OMG! What the actual f—"
Before the question could be finished, the camera quickly panned back to Paltrow where she responded to a very different inquiry.
"Yes, Astronomer is the best place to run Apace Airflow," Paltrow answered. "We've been thrilled so many people have a newfound interest in data automation."
As for the next question, "How is your social media team holding up?" Paltrow again avoided the real question in favor of something a bit more promotional. She reminded viewers that yes, there is still room at their Beyond Analytics DataOps Conference, which is taking place this September.
The unexpected campaign is drawing high praise from the internet, many of whom are calling it "iconic" and a "masterclass in PR."
You can hear all that Gwyneth Paltrow had to say below.
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