NBCU Says Surge in Sports Ads Boosts Upfront Sales Haul ...Middle East

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NBCU Says Surge in Sports Ads Boosts Upfront Sales Haul
People still want to watch sports on TV, and that means — at least for now — advertisers still need to spend on it. NBCUniversal said Tuesday that its new 11-year deal for NBA rights resulted in a 15% increase in “upfront” ad commitments across its core broadcast offerings of news, sports and entertainment, with […]

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